BBA Business Administration

The University of Michigan’s Ross BBA is a highly ranked undergraduate program known for its action-based, inclusive, and globally minded curriculum. Designed to cultivate future business leaders, the program combines rigorous academics with immersive, real-world experiences through the Ross Experiences in Action-Based Learning (REAL) initiative. From the first year, students engage in collaborative projects and entrepreneurial challenges, building leadership, communication, and analytical skills within a supportive cohort model.

• Ranked among the top undergraduate business programs in the U.S., the Ross BBA delivers outstanding career outcomes and long-term value.

• Global Experiences: Study abroad and international project options embedded in electives

• Strong Career Support: Top-tier placement outcomes and access to global recruiters

Course Overview:

Year 1:

• BA 100: Signature Learning Experience

• First-Year Writing, Calculus, Economics 101

• Inclusive Leaders Pathway: Milestone 1

• Financial Accounting

• Introduction to Business Communication

• Additional UM/Ross elective credits

Year 2:

• BA 200: Signature Learning Experience

• Managerial Accounting

• Business Strategy

• Transfer Students will take: Financial Accounting, Intro to Business Communication

• Inclusive Leaders Pathway: Milestone 2

• Limited Business Electives

Year 3:

• Ross Integrative Semester: Business-themed real-world challenge

• Behavioral Theory, Professional Communication Strategy, Business Law and Ethics

• Floating Core: Applied Economics, Financial Management, Marketing Management

• Business Electives (16–18 credits incl. global experiences)

• Inclusive Leaders Pathway: Milestone 3

Year 4:

• Capstone Experience

• Corporate Strategy

• Completion of Floating Core (if applicable)

• Additional Business Electives 

• Inclusive Leaders Pathway: Milestone 4