BS Business Administration

The B.S. in Business Administration at the University of Nebraska Lincoln offers a broad and flexible business curriculum designed for students who prefer a generalist approach rather than a specialized discipline. It is ideal for those whose career goals span multiple areas of business or who seek customizable learning.

Students complete core business training in finance, marketing, operations, and management while tailoring their upper-level studies to match their interests. The program integrates practical skill-building, leadership development, and career readiness through structured components like the PrEP series and experiential learning.

Course Overview

Business Core:

• Purposeful Strategist

• Data-Driven Decision Maker

• Effective Communicator

• Empowered Professional

Majors:

• Accounting

• Economics

• Finance

• Management/ Entreprenuership

• Marketing

• Supply Chain Management and Analytics

​Sample Four year Strucutre:

• Year 1: Introduction to Business, Business Computer Applications, Applied Calculus or Calculus I, Humanities, Sciences, Arts,  PrEP I, Investing in Strengths, Career Development and Planning, Introduction to Management

• Year 2: Introductory Managerial Accounting, Statistics, Principles of Macroeconomics, Internship and Job Search Strategies, Sales Communication or Business and Professional Communication, Business Analytics/Information Analysis, Principles of Microeconomics

• Year 3: Navigating Emerging Technologies in Business, Marketing, Intermediate Macro/ Microeconomics - Descriptive, Electives, Legal Environment, Managing Behavior in Organizations, Electives

• Year 4: Management/Entrepreneur, Supply Chain, Finance, Marketing, Professional and Life Skills, Electives, Business Strategies (Capstone)