Business Administration, B.S. Business Studies Concentration

4 Years On Campus Bachelors Program

University of North Carolina Greensboro

Program Overview

The Business Administration, B.S. with a Business Studies concentration at UNC Greensboro provides a broad foundation in business while allowing students to shape their studies around their interests and career goals. Through subjects such as accounting, economics, finance, marketing, management, analytics, and business strategy, students develop the practical and analytical knowledge needed to explore opportunities across industries, including healthcare management, corporate communications, entrepreneurship, and business operations.

Curriculum Structure

The university publishes degree and concentration requirements rather than a fixed four-year course sequence. The following is a suggested progression based on the official curriculum, not a prescribed year-by-year study plan.

Year 1: Students begin with business foundations, professional development, mathematics, and writing. Courses such as Blueprint for Personal Development, Financial Accounting, and Principles of Microeconomics introduce professional skills, financial records, and the economic principles that influence business decisions.

Year 2: Students build their understanding of business information, economics, and organizational operations. Courses such as Managerial Accounting, Economic and Business Statistics I, and Information Systems for Decision Making develop skills in interpreting financial information, using quantitative evidence, and understanding how organizations use information to make decisions.

Year 3: Students explore the functional areas of business and begin shaping their Business Studies concentration through selected courses. Subjects such as Business Finance I, Principles of Marketing, and Organizational Behavior help students understand financial planning, customer needs, and how people and teams function within organizations.

Year 4: Students complete advanced business requirements, concentration courses, and career-profile electives while strengthening their strategic and professional skills. Courses such as Business Policy and Strategy, Management Process Skills, and Directed Business Practice allow students to connect business knowledge with leadership, strategic planning, and practical business activities.

Focus Areas

Business administration, accounting, economics, business statistics, spreadsheet analytics, information systems, finance, international business, organizational behavior, marketing, operations management, business ethics, leadership, management process skills, entrepreneurship, business strategy, professional development.

Learning Outcomes

Students develop an understanding of core business functions and how organizations operate, alongside analytical, quantitative, communication, teamwork, and decision-making skills. The curriculum also supports professional development, ethical and sustainable business thinking, and the ability to apply business knowledge across different organizational settings.

Professional Alignment (Accreditation)

The Joseph M. Bryan School of Business and Economics holds dual accreditation in business and accounting from the Association to Advance Collegiate Schools of Business (AACSB). This school-level accreditation reflects external quality standards and continuous improvement in business education; it is not a separate professional license for this concentration.

Reputation (Employability Rankings)

UNC Greensboro highlights internship experiences with organizations such as Bank of America, Merrill Lynch, the Koury Convention Center, the Embassy of Mexico, and Walt Disney World. The university notes that some students have continued employment with their internship organizations after graduation. These are examples of experiential and employer connections, not a concentration-specific employment rate or salary statistic.

Experiential Learning (Research, Projects, Internships etc.)

UNC Greensboro’s Business Studies concentration connects classroom learning with professional development, internship experience, student organizations, and opportunities to engage with the business community. Students can explore workplace experience through the Department of Management’s experiential learning course, while university events and international exchange opportunities offer additional ways to build professional and cross-cultural perspectives.

Students can develop practical experience through the following opportunities:

Business internships: The Department of Management’s experiential learning course supports students in securing internships or other organizational positions.
Employer experience: The university identifies internship or work opportunities with Bank of America, Koury Convention Center, Merrill Lynch, the Embassy of Mexico, and Walt Disney World.
Company Spotlights: These events introduce students to local businesses and provide information about internship and employment opportunities.
Student organizations: Business-related groups include Alpha Kappa Psi, Beta Gamma Sigma, the North Carolina Sales Institute, Spartan Investment Club, National Millennial Community, and THREADS.
International exchange: UNCG provides exchange opportunities in approximately 26 countries, offering students opportunities for cross-cultural learning.
Career-focused coursework: Management Process Skills and Directed Business Practice are among the concentration options that support professional and applied learning.

Progression & Future Opportunities

The Business Administration, B.S. with a Business Studies concentration prepares graduates for opportunities across business operations, management, marketing, finance, human resources, and corporate communications. Its broad business foundation and flexible concentration allow students to explore different career directions or continue their education through graduate study.

Potential career paths include: Business Officer, Corporate Communications Coordinator, Healthcare Manager, Human Resources Associate.

Career Development and Graduate Outcomes

Career services: The Bryan School provides career coaching, career assessments, resume and cover letter preparation, internship guidance, interview preparation, and job-search resources.
Employment outcomes: For the 2024–2025 reporting period, 74% of Bryan School undergraduate students seeking or continuing employment were employed within six months of graduation.
Average salary: The Bryan School reported an average undergraduate salary of USD 57,900 for 2024–2025. This is a school-wide figure, not specific to the Business Studies concentration.
Employer connections: Recent employers of Bryan School graduates include Amazon, Bank of America, JPMorgan Chase, Wells Fargo, Truist, Volvo Group, Cone Health, and Enterprise Mobility.
Industry engagement: Students can participate in Company Spotlights, career fairs, internships, employer networking, consulting projects, and classroom activities involving business partners.
Professional accreditation: The Bryan School’s dual AACSB accreditation in business and accounting provides recognition of its educational quality standards and ongoing improvement.
Graduation outcomes: The Bryan School reports that 83% of bachelor's degree recipients were employed within six months of graduation on a five-year average basis.

Further Academic Progression: Graduates may pursue postgraduate qualifications such as a Master of Business Administration (MBA), Master of Science in Management, Master of Finance, or master's degree in marketing, business analytics, or a related discipline, subject to admission requirements. UNC Greensboro also offers graduate business programs through the Bryan School, providing opportunities to deepen business knowledge and develop specialized expertise.