4 Years On Campus Bachelors Program
The University of Oklahoma’s B.B.A. in Entrepreneurship and Venture Management is consistently ranked among the top entrepreneurship programs in the U.S. by The Princeton Review and Entrepreneur Magazine. Offered by the Tom Love Division of Entrepreneurship and Economic Development, the program emphasizes real-world venture creation through project-based learning, innovation labs, and direct mentorship from experienced entrepreneurs. Students are prepared to launch startups, lead innovation in existing companies, and drive economic development through entrepreneurial thinking.
Students explore core business disciplines while focusing on opportunity identification, venture funding, and strategic development. Integrated learning experiences, like the Integrated Business Core (IBC) and Startup OU, connect theory to practice in compelling ways.
Course overview
Major Coursework
Integrated Business Core Practicum (or substitute ENT elective)
New Venture Development I
Venture Capitalization I
New Venture Development II
New Venture Development III
Additional Entrepreneurship Requirements
Three 3000- or 4000-level ENT courses (not used elsewhere), approved by the division
Business Core:
Legal Environment of Business
Principles of Organization and Management
Principles of Marketing and Supply Chain Management
Business Strategy and Policy (Capstone – final semester)
Other College Requirements
Career Readiness I
Career Readiness II
Innovation & Entrepreneurship
Business Finance
General Education and Basic Business Prerequisites
English Composition
Mathematics
Natural Science
Social Science
Arts & Humanities
Integrated Business Core (IBC): Hands-on experience in launching and managing a student-run venture
Tom Love Innovation Hub & Startup OU: Access to mentorship, prototyping, product development, and co-working spaces
Business Plan Competitions: Opportunities to pitch ideas and win funding
Internships: Strongly encouraged with support from faculty advisors
Mentorship & Networking: Access to industry leaders and successful alumni entrepreneurs
Accelerated and Combined Degrees:
High-achieving students may qualify for accelerated programs such as the B.B.A./M.S. in Entrepreneurship and Innovation, allowing them to earn both a bachelor’s and a master’s degree in a reduced timeframe.
Graduate Study & Lifelong Learning:
Graduates are well-prepared for advanced degrees in entrepreneurship, business administration (MBA), or related fields.
Students are encouraged to pursue professional certifications, executive education, and entrepreneurship workshops to further skill development.
Sooner Launch Pad – Partnership with the Ronnie K. Irani Center for the Creation of Economic Wealth offering mentorship and launch resources.
Tom Love Innovation Hub – Provides access to prototyping labs, product development tools, startup incubation, and co-working spaces.
Mentorship Programs – Includes the Love Family Entrepreneurs-in-Residence and guidance from practicing entrepreneurs.
Business Plan Competitions – Real-world opportunities to pitch and secure funding.
87% of OU business graduates are employed or in graduate school within 15 months of graduation, according to university-reported statistics.
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.