Enter OTP
4 Years On Campus Bachelors Program
University of OklahomaThe B.B.A. in Healthcare Business at the University of Oklahoma’s Price College of Business is uniquely designed to prepare students for operational, managerial, and strategic roles within the healthcare sector. This cross-functional program offers an integrated curriculum that blends core business disciplines with industry-specific topics such as healthcare marketing, supply chain management, regulation, and administration. The program emphasizes hands-on learning through an applied capstone project and internships, allowing students to gain real-world experience that aligns with employer expectations in healthcare systems, pharmaceutical companies, medical device firms, and beyond.
Course Overview
Major Coursework
Healthcare Marketing and Administration
Ethical and Regulatory Issues in Healthcare
Competitive and Economic Environment of Healthcare
Healthcare Supply Chain Management
Applied Project in the Business of Healthcare
Elective (Choose One):
Healthcare Business Topics
Medical and Health Services Innovation
Healthcare Consumer Behavior
Healthcare Systems Strategy
Business Core
Legal Environment of Business
Principles of Organization and Management
Principles of Marketing and Supply Chain Management
Business Strategy and Policy (Capstone)
Additional Business Requirements
Career Readiness I
Career Readiness II
Business Finance
Innovation & Entrepreneurship
General Education & Basic Business Prerequisites
English Composition
Mathematics
Natural Sciences, Social Sciences, Arts & Humanities
Applied Projec: Hands-on consulting or research project tied to current industry challenges
Healthcare Business Club: Networking with professionals and recruiters from hospitals, pharma, and biotech firms
Internships: Encouraged with top regional and national employers in hospitals, home health, pharma, and health systems
Events & Employer Engagement: Access to industry panels and company visits with organizations such as Smith+Nephew, Mercy Hospital, and CNECT
Graduate Study
Ideal preparation for MBA, Master of Health Administration (MHA), or specialized business/healthcare graduate programs
Certifications & Development
Lean Six Sigma and electives in finance, strategy, and analytics support industry-recognized certifications
Accreditation: AACSBDeadline information: Early Action for priority admission, scholarship, financial aid, and housing: November 1, Final priority scholarship: December 15, Final priority admission: February 1School Report & Final Report RequiredCommon App personal essay requiredWriting Supplement: 2 Optional Questions. Depending on your answers to some questions you may be required to complete writing questions.Application can be done via Common App or University websiteHealthcare administrationHealthcare marketingHealthcare financeHospital operationsMedical supply chainHealthcare consultingRegulatory affairs
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