Enter OTP
4 Years On Campus Bachelors Program
University of OklahomaThe B.B.A. in Sports Business at the University of Oklahoma stands out as the only program of its kind in the Big 12 and Southeastern Conference offered by a business school. This program delivers a well-rounded business education with deep specialization in the sports industry, including sports finance, analytics, licensing, marketing, and collegiate administration.
With faculty comprising academic scholars and industry professionals, students benefit from a blend of theory and real-world perspective.
Course Overview
Major Requirements:
Introduction to the Business of Sports
One Skills Elective
Management Internship for Credit (pre-approved)
Three Sports Business Topics or Analytics Track Courses (e.g., Sports Finance, Sports Marketing, Sports Analytics, Licensing & IP, Sports Economics, Management Practicum)
One Sports Business Elective from approved list
Business Core:
Legal Environment of Business
Principles of Organization and Management
Principles of Marketing and Supply Chain Management
Business Strategy and Policy (Capstone)
Additional Business Requirements:
Fundamental Managerial Accounting
Career Readiness I
Career Readiness II
Innovation & Entrepreneurship
Business Finance
General Education & Basic Business Prerequisites:
General Education: English Composition, Math, Natural Science, Social Science, Arts & Humanities, First-Year Experience
Required Internship:
Mandatory for all students
Partnerships with organizations such as the X Games, Oklahoma City Thunder, OU Athletics, PGA, and Learfield Sports
Study Abroad:
Specialized programs in London, France, Japan, and South Africa focusing on global sports business
Student Organizations:
Active Sports Business Club with industry speakers, alumni panels, and networking events
Leadership Development:
Courses and activities on sports leadership, emotional intelligence, and cross-cultural communication
Graduate Study & Advancement:
Prepares for MBA, Master’s in Sports Management, Law School, and Data Analytics programs
Professional Network:
Strong alumni ties and employer connections through the Sports Business Club and internships
Graduate Outcomes:
Accreditation: AACSBDeadline information: Early Action for priority admission, scholarship, financial aid, and housing: November 1, Final priority scholarship: December 15, Final priority admission: February 1School Report & Final Report RequiredCommon App personal essay requiredWriting Supplement: 2 Optional Questions. Depending on your answers to some questions you may be required to complete writing questions.Application can be done via Common App or University websiteSports marketing managerCollegiate athletics administratorSports data analystEvent managerLicensing coordinatorSponsorship executivePublic relations specialistFacility operations managerBusiness development in sports organizations
Embark on your educational journey with confidence! Our team of admission experts is here to guide you through the process. Book a free session now to receive personalized advice, assistance with applications, and insights into your dream school. Whether you're applying to college, graduate school, or specialized programs, we're here to help you succeed.
