Enter OTP
4 Years On Campus Bachelors Program
University of OklahomaThe B.B.A. in Marketing at the University of Oklahoma prepares students to navigate today’s dynamic marketing landscape through hands-on learning and a modern, data-informed curriculum. Students develop expertise in brand management, digital strategy, consumer behavior, marketing research, and professional sales. Taught by nationally recognized faculty with industry and academic experience, the program combines classroom knowledge with real-world exposure through internships, projects, and competitions.
Course Overview
Major Requirements:
Marketing Research
Consumer Behavior
Professional Selling and Negotiations
Marketing Strategy and Policy
Business Core:
Legal Environment of Business
Principles of Organization and Management
Principles of Marketing and Supply Chain Management
Business Strategy and Policy (Capstone)
Additional Business Requirements:
Career Readiness I
Career Readiness II
Innovation & Entrepreneurship
Business Finance
General Education & Basic Business Prerequisites:
English Composition, Mathematics, Natural Sciences, Social Sciences, Arts & Humanities, First-Year Experience
Business Prerequisites (all require a minimum grade of C):
Financial & Managerial Accounting
Personal Computing Tools
Business Communication
Macroeconomics & Microeconomics
Business Statistics
Computer-Based Info Systems
Internships or Study Abroad: Required via internship, approved international coursework, or study abroad
Student Organizations: Marketing Club, student competitions, employer panels
Industry Projects & Competitions: Hands-on marketing challenges and national competitions
Faculty Mentorship: Guidance from experts in digital marketing, branding, and research
Specializations/Tracks: Optional minors or tracks in advertising (via Gaylord), digital marketing, healthcare, or supply chain
Graduate Study & Advancement:
Preparation for MBA or Master’s programs in Marketing, Digital Strategy, Analytics, or Advertising
Opportunities for professional certifications in marketing analytics, Google Ads, digital tools
Professional Network:
Over 40,000 Price College alumni in global firms
Access to employer panels, mentorship, and networking events
Accreditation: AACSBDeadline information: Early Action for priority admission, scholarship, financial aid, and housing: November 1, Final priority scholarship: December 15, Final priority admission: February 1School Report & Final Report RequiredCommon App personal essay requiredWriting Supplement: 2 Optional Questions. Depending on your answers to some questions you may be required to complete writing questions.Application can be done via Common App or University websiteBrand managerDigital marketing specialistMarketing analystSales representativeMedia plannerContent strategistAdvertising account executiveSupply chain analystProduct manager
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