BS Business Administration

4 Years On Campus Bachelors Program

University of Oregon

Program Overview

The BS in Business Administration at the University of Oregon’s Lundquist College of Business gives students a broad business foundation while allowing them to tailor their degree toward areas such as accounting, entrepreneurship, finance, marketing, operations and business analytics, or sports business. The program suits students who want to combine analytical, communication, leadership, and business skills with practical experience through real-world projects, industry engagement, and hands-on learning.

Curriculum Structure

Year 1: Students establish their business and quantitative foundation through courses such as BA 101Z: Introduction to Business, EC 201Z: Principles of Microeconomics, and EC 202Z: Principles of Macroeconomics. The BS pathway also includes MATH 111Z: Precalculus I: Functions, MATH 241: Calculus for Business and Social Science I, and university composition courses, giving students an early grounding in business, economics, mathematics, and communication.

Year 2: Students develop practical financial and analytical skills through BA 211Z: Principles of Financial Accounting, BA 213Z: Principles of Managerial Accounting, and BA 169Z: Data Analysis Using Microsoft Excel. They also begin the upper-division business curriculum with BA 308: Leadership and Communication and OBA 311: Business Analytics I, while completing statistics, science, and cultural-awareness requirements.

Year 3: The program expands into core business functions, with students studying MGMT 311: Managing People in Organizations, OBA 312: Business Analytics II, FIN 316: Financial Management, MKTG 311: Marketing Management, and OBA 335: Operations Management. Students also begin selecting upper-division business electives, allowing them to develop depth in their preferred area of business.

Year 4: Students bring their business knowledge together through BA 325: Business Law and Ethics, BA 322: Fundamentals of Sustainable Business, and BA 453: Business Strategy and Planning. The remaining upper-division electives can be used to develop a concentration or a broader general-business pathway, with options including Financial Markets and Investments, Marketing Analytics, Digital Marketing, Human Resources Management, Python for Data Analytics, Business Database Management Systems, and International Marketing.

Focus areas

Accounting, entrepreneurship, finance, marketing, operations and business analytics, sports business, business strategy, sustainability, business analytics, leadership, financial management, global business.

Learning outcomes

Students develop creative and analytical problem-solving skills, effective communication, the ability to work in multicultural professional environments, leadership and teamwork capabilities, and the ability to evaluate ethical, legal, and sustainability implications of business decisions while demonstrating fundamental and concentration-specific business knowledge.

Professional alignment (accreditation)

The Lundquist College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The college states that its undergraduate business program was first accredited in 1923 and that its business and accounting programs hold AACSB accreditation; the University of Oregon also holds regional accreditation through the Northwest Commission on Colleges and Universities.

Reputation (employability rankings)

The University of Oregon describes Lundquist College of Business as a leading undergraduate business school on the West Coast, while the university's official school-and-college page reports a Top 5 Best Undergraduate Business School on the West Coast recognition from U.S. News.

Experiential Learning (Research, Projects, Internships etc.)

The BS in Business Administration follows Lundquist College of Business's “learning by doing” approach, giving students opportunities to work on real business problems rather than relying solely on classroom study. Students can participate in consulting projects, company and factory visits, executive sessions, case competitions, study tours, internships, professional-development programs, and industry-connected projects.

Students can turn their business knowledge into practical experience through:

Oregon Consulting Group: This student-run consulting organization works with companies and nonprofits on research, analysis, strategy, and business-plan projects. Students work under faculty guidance and can earn upper-division business credit for participating.
Professional Edge: Students can develop workplace skills through industry-informed training, immersive projects, technical training, mentoring, and microcredentials that can be displayed through Canvas Credentials and on professional profiles.
CoLAB: Located in the Lillis Business Complex, the CoLAB provides a learning environment for developing real-world technical skills, launching ideas, connecting with mentors, and accessing professional tools, software, and equipment.
Industry projects and site visits: Students can tour companies and factories, attend executive lectures, participate in marketing events, and network with business leaders.
Business competitions: Students can participate in business-plan, financial, case, and hackathon competitions, providing opportunities to apply business concepts under competitive conditions.
UO Investment Group: Students interested in finance can gain practical investment-management experience through the University of Oregon Investment Group, which manages more than $1 million across three portfolios with faculty guidance.
Study abroad and global experiences: Business students can participate in study-abroad opportunities and site visits that develop global business perspectives; qualifying study abroad or international internships can also satisfy the program's cultural-awareness requirement.
Professional software and tools: Professional Edge has offered hands-on training with tools such as Google Analytics, Microsoft Excel, QuickBooks, and Tableau, while the CoLAB provides access to professional tools and equipment.
Industry mentoring: Professional Edge immersions connect students with industry mentors while they work on real-world projects and develop a portfolio of applied work.

Progression & Future Opportunities

The BS in Business Administration provides a flexible foundation for careers across business, finance, marketing, consulting, operations, entrepreneurship, analytics, and sports business. The University of Oregon identifies career possibilities including business analyst, marketing manager, financial planner, entrepreneur, sports marketing specialist, sustainability consultant, and operations manager, while graduates have also joined employers such as Amazon, adidas, Boeing, Deloitte, ESPN, Intel, and Merrill Lynch.

Typical career roles include Business Analyst, Marketing Manager, Financial Planner, Operations Manager.

Key progression opportunities include:

Mohr Career Services: Lundquist's dedicated career team provides career advising, networking opportunities, industry connections, and resources to help students develop their professional direction.
Professional Edge: Students can gain industry-informed skills through short courses, technical training, immersive projects, mentoring, and microcredentials designed to provide tangible evidence of workplace skills.
Industry and alumni connections: During the 2024–25 academic year, approximately 60% of Lundquist career events involved alumni, with 1,977 student attendees at industry and alumni events and more than 3,300 students and alumni networking through Lundquist Connect.
Internships and employment: Lundquist provides access to internship and job opportunities through Handshake and maintains employer connections for recruiting and industry engagement.
Employer network: Official Lundquist employer listings include adidas, Amazon, Bloomberg, Boeing Company, Deloitte, ESPN, Frito Lay, Intel Corporation, Merrill Lynch, and Wasserman, demonstrating the range of organizations recruiting its business students and graduates.
Consulting experience: The Oregon Consulting Group works with companies and nonprofits and gives participating students experience producing professional research, analysis, insights, strategies, and business plans.
Accreditation value: AACSB accreditation provides an internationally recognized quality framework for business education; Lundquist reports that its undergraduate business program has held AACSB accreditation since 1923.
Graduate outcomes: Graduates can enter business roles across multiple industries, pursue entrepreneurship, join established organizations, or continue into graduate study. The university lists graduate pathways including the MBA, Master of Accounting, MS in Finance, MS in Management, MS in Sports Product Management, and doctoral programs.

Further Academic Progression: After completing the BS in Business Administration, students can continue into graduate study at the University of Oregon, including the Oregon MBA, MS in Finance, MS in Management, Master of Accounting, or MS in Sports Product Management. UO also offers a 3+1 Scholars pathway through which eligible students can complete a bachelor's degree in three years and a master's degree in the fourth year in accounting, finance, or management.