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The BSBA in Marketing at USC's Darla Moore School of Business provides students with a strong foundation in understanding consumer behavior, market research, strategic planning, and promotional strategies. With a blend of theory and hands-on learning, this program prepares students to influence and drive demand for products, services, and ideas in a dynamic marketplace.
The curriculum is highly customizable, allowing students to choose from three career-focused concentrations: Business Analytics, Product Management, or Sales Leadership. Students develop essential skills in communication, branding, and digital media, and engage in real-world projects through USC’s Center for Marketing Solutions and Center for Sales Success.
Course overview
Years 1 & 2:
Carolina Core (General Education): English, calculus, foreign language, science, social sciences, humanities
Business Core:
ACCT 225/226 – Financial & Managerial Accounting
MGSC 290/291 – Computer Information Systems & Statistics
ECON 221/222 – Micro and Macro Economics
MGMT 250 – Professional Communication
MKTG 350 – Principles of Marketing
FINA 363, MGSC 395, ACCT 324, MGMT 371
Years 3 & 4:
Marketing Major Courses:
MKTG 352 – Consumer Behavior
MKTG 451 – Marketing Research
MKTG 454 – Marketing Strategy
Electives: Digital marketing, branding, social media, international marketing, etc.
Concentration Options (Choose one):
Product Management
Sales Leadership
Marketing Scholars Program: Competitive project-based learning with top firms
Internships: Strong corporate partnerships for summer and semester internships
Center for Marketing Solutions: Work on live business cases
Active AMA Chapter: Guest lectures, competitions, career events
Capstone Experience: Solve strategic challenges with real clients
Excellent outcomes in marketing, consulting, and sales
Preparation for MBA or master’s programs in marketing analytics or management
High placement rates into competitive entry-level and rotational programs
Industry demand in digital marketing, data analytics, and product strategy
Strong alumni network and employer partnerships through the Moore School
Deadline information: Applications received after the December 1 deadline are considered on a space available basis.School Report & Final Report RequiredOne letter of recommendation is required only for applicants applying to the South Carolina Honors College, recommendations are not considered for general university admission.All international first-year applicants must submit the following items: Completed application (including essay and activities section), $100 nonrefundable application fee, Official (or attested) high school transcripts, Proof of English proficiency , Standardized test scores (if using)Early Action (non-binding) students will receive a decision in mid-December while Regular Decision students will receive a decision in mid-March.Common App personal essay requiredWhen working on your college applications, remember that AI tools such as ChatGPT and Gemini should only be used as a source of inspiration and guidance, not as a shortcut to copying content you did not create into your application. Use these tools to brainstorm ideas, organize your thoughts and refine your wording, but ensure the work you submit is original and reflects your unique voice, writing style and experiences.This college does not use a writing supplement for any additional writing requirements.Application to be done through USC Application or Common AppAACSB-accreditedMarketing ManagerSales RepresentativeMarketing SpecialistSales ManagerPublic Relations SpecialistAccount ManagerAssistant Store ManagerOperations ManagerBusiness Intelligence AnalystHuman resource specialist
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University of South Carolina
