1. University of the Incarnate Word
  2. Program
  3. Bachelors
  4. Bachelor of Business Administration Marketing

Bachelor of Business Administration Marketing

4 Years On Campus Bachelors Program

University of the Incarnate Word

Program Overview

The marketing concentration prepares students for this dynamic field that provides constant challenges, stimulating problems, the chance to be analytical and creative, the opportunity to work with people and excellent advancement opportunities. Marketing skills are highly valued as companies and industries face a highly competitive and changing macro-environment. Marketing managers are needed to understand and respond to diverse customer interests and changing buying habits. This is what creates customer value, maintains customer satisfaction and fosters customer loyalty.

Program Key Stats

$49622 (Annual Cost)



94.2 %

Eligibility Criteria

2

1020
6.5
79

Additional Information & Requirements

Transcripts from the previously attended schools, High school transcripts, English language profeciency test scores (minimum score of 79 for TOEFL and 6.5 for IELTS), SAT and ACT test scores, Letters of recommendation

Career Options

  • Marketing Manager
  • Commercial Marketing Specialist
  • Internet Marketing Specialist
  • Search Marketing Strategist

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