4 Years On Campus Bachelors Program
The Bachelor of Science in Business with a concentration in Management/Entrepreneurship at VCU prepares students to lead, innovate, and manage within startups, social ventures, and established companies. The program develops both foundational business knowledge and advanced entrepreneurial competencies, including strategic thinking, opportunity recognition, and creative problem-solving.
Accredited by the AACSB, this program blends coursework in finance, marketing, HR, and innovation with experiential learning. Students explore core topics like entrepreneurial finance, social entrepreneurship, leadership, and new venture strategy. The curriculum also emphasizes leadership communication, data-driven decision-making, and human resource strategy.
Course Overview:
Years 1 & 2: General education, business foundations, economics, statistics, accounting, and professional development
Years 3 & 4: Management, entrepreneurship, finance, marketing, information systems, negotiation, social innovation, capstone, and open electives
Core Courses Include:
Creativity and Ideation
Managing People in Organizations
Leadership
Survey of Entrepreneurship
Human Resource Management
Entrepreneurial Finance
Negotiation, Influence and Conflict Management
Social Entrepreneurship and Innovation
New Venture Strategy
Strategic Management (Capstone)
Entrepreneurship Electives (Choose Two):
Courses in areas like consulting, real estate, buyer behavior, AI, marketing, and supply chains
Business Core Requirements:
Includes Introduction to Accounting I & II, Foundations of Business, Business Problem Solving and Analytics, Principles of Micro/ Macroeconomics, and more.
Internships strongly encouraged with academic credit and practical experience in startups or corporate innovation teams
Consulting practicums provide real-world client engagement
Participation in entrepreneurship clubs, competitions, and networking events
Capstone projects simulate real venture creation and strategic planning
Graduates are equipped for entry-level roles in entrepreneurship, consulting, management, and innovation
Strong potential to launch startups, join early-stage companies, or innovate within large firms
Career growth into supervisory or mid-level roles in HR, operations, or business development
Prepares students for graduate studies such as MBA or M.S. in Entrepreneurship, Management, or Innovation
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