BSBA Data Analytics

Data is everywhere and analysts are using that data every day to help organizations make critical business decisions. From predicting spending habits to monitoring the growth of a public health crisis, data scientists collect, manage and analyze the data needed to make informed decisions. With guidance from expert College of Business faculty at Bowie State, today’s business administration majors studying data analytics are preparing to become tomorrow’s leaders in this fast-growing field. Problem-based learning is the foundation of each course, providing students with a high-impact, experiential education that positions them for success.

The data analytics concentration combines the study of computer science, mathematics and business. In this program you will:

• Explore data science and analytics theories, methods, models and processes.
• Apply data management principles relating to data representation, storage, retrieval and analysis.
• Develop model-based solutions for a given problem with datasets using statistical techniques and machine learning techniques.
• Demonstrate critical thinking skills associated with problem identification, problem-solving and decision-making using data and analytics.