BSBA Major in Business Analytics

4 Years On Campus Bachelors Program

Drexel University

Program Overview

Drexel University’s BSBA major in Business Analytics is a STEM-designated program that combines business knowledge with data analysis, statistical modeling, machine learning and decision modeling. It is designed for students who enjoy solving business problems with data and want to turn complex information into clear insights and recommendations across areas such as marketing, finance, operations and strategy.

Curriculum Structure

Year 1: Students establish a foundation in business, quantitative reasoning and technology before progressing into specialized analytics coursework. Early study develops the business and analytical skills needed to understand how organizations use data for decision-making, preparing students for more technical subjects later in the program.

Year 2: Students build stronger analytical and business capabilities through coursework that develops statistical reasoning, information systems and business decision-making. They begin connecting quantitative methods with practical business problems and learn how data can support organizational strategy and operations.

Year 3: Students move into specialized analytics courses such as BSAN 3260: Data Visualization and Storytelling, where they learn to present analytical findings clearly, and BSAN 3360: Programming for Business Analytics, which introduces programming environments, data preparation, visualization and analytical techniques. Students also develop their ability to work with real business datasets and communicate results to both technical and non-technical audiences.

Year 4: Advanced study focuses on applying analytics to complex business decisions, including BSAN 3470: Machine Learning for Business, where students build and validate predictive models using techniques such as regression, decision trees and clustering. Upper-level electives allow students to explore areas including forecasting and time series, customer analytics, sports analytics, experimental design and integrative analytics projects.

Focus areas: Business Analytics, Data Visualization and Storytelling, Statistical Modeling, Machine Learning, Decision Modeling, Predictive Analytics, Programming, Business Intelligence, Forecasting and Time Series, Customer Analytics, Sports Analytics

Learning outcomes: Analyze and organize data from multiple sources, frame business questions as analytics problems, select appropriate analytical methods and tools, build statistical and predictive models, use data visualization to communicate findings, evaluate business trade-offs, develop actionable recommendations, and communicate analytical insights to technical and non-technical audiences.

Professional alignment (accreditation): The program is offered through Drexel’s LeBow College of Business, which maintains AACSB International accreditation. LeBow reports that its accreditation was extended in 2025 for another six years, providing an internationally recognized quality framework for its business education.

Reputation (employability rankings): Drexel University was ranked No. 2 for Best Co-ops/Internship Programs by U.S. News & World Report in 2026 and Top 15 Colleges for Launching Your Career by Forbes in 2025. LeBow reports an average starting salary of $74,375 for Business Analytics majors, based on its Class of 2025 outcomes.

Experiential Learning (Research, Projects, Internships etc.)

Drexel LeBow places practical experience at the center of the Business Analytics major, allowing students to work with real datasets and applied projects that mirror professional analytics workflows. Students can build technical skills in SQL, R and Python, while also learning to use AI for analysis and data visualization. Through Drexel’s co-op model, eligible students can alternate academic study with full-time professional employment and graduate with up to 18 months of workplace experience.

Students can also work on real and simulated business challenges through the Dana and David Dornsife Office for Experiential Learning, participate in faculty-mentored research through the STAR Scholars Program, and connect with organizations through the Center for Applied AI and Business Analytics. Past Business Analytics co-op placements include Cigna, Exelon, FMC, JPMorganChase, Independence Blue Cross, Rothman Institute and SAP.

Key opportunities include:

Drexel Co-op: Up to three co-ops can provide as much as 18 months of professional experience, with more than 1,500 Drexel co-op employer partners across industries.
Analytics software and programming: Students develop practical skills using SQL, R and Python, alongside AI-supported analysis and data visualization.
Applied analytics projects: Students work with real datasets and move through professional-style workflows from data preparation and modeling to visualization and recommendations.
Dornsife Office for Experiential Learning: Students can work on real and simulated projects with industry partners including Unilever, the Philadelphia 76ers, Boeing and PwC.
Center for Applied AI and Business Analytics: Connects students, faculty and industry partners around data and analytics projects addressing real business problems.
STAR Scholars Program: Highly motivated first-year students can undertake faculty-mentored undergraduate research during the summer after their first year.
Case competitions and consulting: LeBow provides opportunities to apply business concepts through case competitions, consulting courses and other experiential projects.

Progression & Future Opportunities

The BSBA in Business Analytics prepares graduates to apply data-driven thinking across business functions including marketing, finance, operations and strategy. Drexel reports an average starting salary of $74,375 for Business Analytics majors, while 50% of Business Analytics majors in the Class of 2025 received a job offer from a former co-op employer.

Typical career roles include Business Analyst, Data Analyst, Business Intelligence Consultant and Strategy Consultant:

Center for Career Readiness: Provides résumé reviews, interview preparation, career guidance and networking support to help students prepare for employment.
Co-op and employer connections: Business Analytics students have completed co-ops with organizations including Cigna, Exelon, FMC, JPMorganChase, Independence Blue Cross, Rothman Institute and SAP. Drexel has more than 1,500 co-op employer partners.
Employment outcomes: LeBow reports that 96% of its undergraduate Class of 2024 had a successful outcome one year after graduation, with 86% of successful students employed and 11% pursuing graduate degrees. The overall average annual salary was $71,307.
Business Analytics salary: The Business Analytics major reported an average starting salary of $74,375 as of February 5, 2026.
Industry-connected learning: The Dornsife Office for Experiential Learning has worked with organizations such as Unilever, Boeing, PwC and the Philadelphia 76ers, while the Center for Applied AI and Business Analytics connects students with faculty and industry partners around applied analytics.
Accreditation value: LeBow maintains AACSB accreditation, which provides an internationally recognized framework for quality and continuous improvement in business education.
Career preparation: Drexel’s co-op model allows eligible students to graduate with up to 18 months of professional experience, helping them build workplace skills and professional networks before graduation.

Further Academic Progression: Graduates can continue into postgraduate study in areas such as an MBA, MS in Business Analytics, or MS in Applied AI and Business Analytics. Drexel LeBow specifically offers graduate programs in Applied AI and Business Analytics, allowing students to deepen their expertise in advanced analytics, artificial intelligence and data-driven business decision-making.