Business Analytics Bachelor of Business Administration (BBA)

4 Years On Campus Bachelors Program

Ohio University

Program Overview

Ohio University’s Business Analytics B.B.A. combines statistical and analytical skills with practical business knowledge, helping students turn business data into insights that support decision-making. A distinctive feature of the program is that Business Analytics must be combined with another B.B.A. major, allowing students to build a personalized profile such as Business Analytics with Management Information Systems, Business Economics, or International Business.

Curriculum Structure

Year 1: Students begin with OHIO’s Copeland Core, developing their understanding of business, professional expectations and career planning through courses such as BA 1000: Introduction to the College of Business, BA 1100: Introduction to Business and Ethical Reasoning, and the College of Business Learning Community Seminar. This foundation introduces students to business disciplines and helps them begin planning their individual combination of majors and experiences.

Year 2: Students move into quantitative and analytical business study through courses such as QBA 1720: Descriptive Analytics and QBA 2720: Business Analytics, while also completing the Integrated Business Cluster. The Cluster brings together MKT 2400, BA 2500, MGT 2100 and MIS 2020, allowing students to work collaboratively across marketing, communication, management, analytics and information systems on realistic business challenges.

Year 3: Students build on their analytics foundation through advanced business coursework while completing the BBA Required Internship, giving them the opportunity to apply classroom knowledge in a professional environment. Courses such as MGT 3200: Operations Management and MGT 3730: Entrepreneurial Business Consulting further develop operational, consulting, analytical, teamwork and problem-solving skills.

Year 4: Students complete their advanced major and co-major requirements while strengthening their ability to apply analytics to strategic business decisions. The BBA curriculum includes MGT 4800J: Business Strategy, while Business Analytics students can build further analytical depth through courses such as QBA 3720: Predictive Analytics and QBA 4720: Prescriptive Analytics, depending on their academic plan and course selection.

Focus Areas

Business analytics, descriptive analytics, predictive analytics, prescriptive analytics, statistical analysis, business intelligence, data interpretation, business decision-making, management information systems, business economics, international business, consulting

Learning Outcomes

Students develop the ability to analyse business data, apply statistical and analytical techniques, interpret information for business decision-making, communicate analytical insights, solve real-world business problems, collaborate across business disciplines, and connect analytics with a second business specialization.

Professional Alignment (Accreditation)

Ohio University’s College of Business is AACSB accredited, an internationally recognised accreditation held by fewer than 5% of business schools worldwide according to OHIO. The College undergoes comprehensive reviews covering its mission, faculty qualifications, curriculum and strategic planning, supporting the long-term professional value of the BBA.

Reputation (Employability Rankings/Stats)

The Business Analytics program reports 97% of its 2022 graduates experienced a positive outcome such as employment or continuing education within six months of commencement, while the program lists an average salary of $57,000 upon graduation and a 97% internship and job-placement figure. At the broader College of Business level, OHIO reports that 94% of May 2025 undergraduates experienced positive outcomes within six months of graduation.

Experiential Learning (Research, Projects, Internships etc.)

OHIO’s Business Analytics B.B.A. places substantial emphasis on applying analytics to realistic business situations. Students complete a required internship, work collaboratively through the Integrated Business Cluster, participate in analytics-focused student organisations and can take part in international experiences such as the Global Consulting Program. The College of Business also reports that 70% of its classes are integrated with an experiential-learning component.

The program gives students several opportunities to move from analytical concepts to practical business problem-solving:

Required internship: Every College of Business student completes at least one internship or experiential-learning program, and Business Analytics students are specifically required to complete an internship.
Integrated Business Cluster: Student teams work as “Copeland Associates,” a simulated consulting firm, solving business problems for clients while applying analytics, management, marketing and business communication skills.
Analytics-focused student organisation: Information Systems and Analytics Professionals (ISAP) gives Business Analytics students opportunities to network with industry professionals, learn about technology trends and understand the skills employers seek.
Ohio Sports Analytics Team: Students can gain hands-on experience working with statistical data and information systems through the Ohio Sports Analytics Team.
International business experience: Business Analytics students can participate in international or study-abroad opportunities such as the Global Consulting Program, where students work on complex business challenges involving international organisations.
Computer laboratories: Copeland Hall contains five College of Business computer labs, while virtual labs are also available to College of Business students.
Business Analytics facilities: Copeland Hall houses the Analytics and Information Systems offices, Consumer Research Center and Business Academic Advising & Career Services, creating a concentrated environment for analytics study and professional preparation.
Team-project spaces: The Phil and Pat Muck Business Annex contains technologically equipped classrooms and breakout rooms designed for collaborative projects and developing new ideas.
Career technology: Students use Handshake to access employer postings, résumé reviews and candidate connections, alongside career workshops, seminars and one-on-one coaching.

Progression & Future Opportunities

Business Analytics graduates can enter roles that require professionals to interpret data, identify business patterns and translate analytical findings into practical decisions. OHIO specifically identifies careers such as HR Analytics Specialist, Data Specialist, Systems Specialist and Business Analyst, as well as Data Architect, Business Development Manager, Statistician, Business Intelligence Specialist, Predictive Analyst and Chief Data Officer.

Typical job roles include Business Analyst, Data Specialist, Business Intelligence Specialist and Predictive Analyst.

Students can strengthen their transition from university to employment through:

Career and internship support: Business Academic Advising & Career Services provides career coaching from the first year, internship and job-search assistance, career fairs, employer connections, résumé and cover-letter support, interview preparation and access to Handshake.
Employment outcomes: The Business Analytics program reports 97% positive outcomes within six months for its 2022 graduates and an average salary of $57,000 upon graduation.
Employer connections: Around 300 employers recruit College of Business students each year through career fairs, networking events, student organisations and campus visits.
Industry exposure: Business Analytics graduates have secured positions with organisations including Huntington Bank and Trans Impact, as well as Ohio University.
Professional accreditation: The College of Business is AACSB accredited, with the accreditation process evaluating curriculum, faculty qualifications, mission and continuous improvement.
Alumni and professional network: OHIO's College of Business supports students through an established alumni and employer network, while its Executive Advisory Board contributes business-community perspectives to College projects, curriculum and long-term planning.
Graduate pathway: Business Analytics students may qualify for OHIO’s Accelerated Graduate Pathway, allowing eligible undergraduates to begin coursework toward the Master of Business Analytics and Artificial Intelligence while completing the bachelor’s degree.

Further Academic Progression: Graduates can continue into Ohio University’s Master of Business Analytics and Artificial Intelligence, including through the Business Analytics Accelerated Graduate Pathway, or pursue other appropriate postgraduate business, analytics, information systems or related study depending on their career goals.