Business Analytics, Bachelor of Science

4 Years On Campus Bachelors Program

St Johns University

Program Overview

The Bachelor of Science in Business Analytics at St. John’s University prepares students to turn complex data into meaningful business decisions. Combining business fundamentals, data analytics, artificial intelligence, and technology, the program helps students develop the skills to identify trends, solve business challenges, and communicate insights that support organizational growth.

Curriculum Structure

Year 1 – Business and Quantitative Foundations

Students begin by developing a foundation in business, mathematics, communication, and analytical thinking. Courses include Modern Statistics I, Microeconomics, Macroeconomics, English, and First Year Seminar.

Year 2 – Core Business Knowledge

Students build an understanding of how organizations operate through accounting, finance, marketing, management, and business law. Courses include Principles of Financial Accounting, Foundations in Finance, Principles of Marketing, and Administrative and Organizational Behavior.

Year 3 – Business Analytics and Data Skills

Students develop technical skills in data analysis, data management, and predictive decision-making. Core courses include Introduction to Business Analytics, Big Data and Data Mining for Business, and Predictive Analysis and Business Forecasting.

Year 4 – Applied Analytics and Strategic Decision-Making

Students deepen their analytical knowledge through business research methods and specialized electives. Options include Data Visualization, Fundamentals of Machine Learning, Artificial Intelligence for Business, Sports Analytics, and Database Management.

Note: The university publishes the required curriculum and course options, but the year-by-year arrangement above is an indicative progression rather than a confirmed semester-by-semester study plan.

Focus Areas

Business analytics, artificial intelligence, machine learning, predictive analytics, data mining, business forecasting, data visualization, business research, database management, business strategy, and data-driven decision-making.

Learning Outcomes

Graduates develop the ability to collect, analyze, interpret, and visualize business data; apply analytical and computational techniques to business challenges; use predictive methods to support decisions; and communicate findings through clear, actionable insights. They also build a foundation in business operations, finance, marketing, and management.

Professional Alignment

The program is offered through The Peter J. Tobin College of Business. St. John’s identifies the college as AACSB-accredited, although the university’s program page does not identify a separate program-specific accreditation for the Business Analytics degree.

Reputation

Students benefit from studying in New York City, where they can access internships, business competitions, consulting projects, faculty-mentored research, and professional networking opportunities. The university also offers accelerated pathways that allow qualified students to pursue selected master’s degrees alongside their bachelor’s studies.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor of Science in Business Analytics at St. John’s University combines classroom learning with practical opportunities to work on business challenges. Students can develop analytical and problem-solving skills through internships, business competitions, consulting projects, and faculty-mentored research. The university’s Business Analytics Lab gives students access to databases and data resources that support business analysis and decision-making.

Students can gain practical experience through the following opportunities:

Business Analytics Lab: Access databases and data resources to support analytical work and business decisions.
Internships: Gain supervised, real-world experience with organizations throughout the New York metropolitan area. Eligible students may complete credit-bearing, part-time internships.
NYC Business Analytics Competition: Apply analytical knowledge to business challenges through a competition.
Tobin Strategic Consulting (TSC): Work in teams on real consulting projects with organizations, guided by executive mentors.
Faculty-mentored research: Explore business and analytics topics while strengthening research and analytical skills.
Global Destination Courses: Experience international business through faculty-led learning opportunities.
Professional Engagement Program (PEP): Develop career readiness through professional development, coaching, networking, and experiential activities.
Career development support: The Wirth Center for Professional Development supports students with career preparation and professional guidance.

Progression & Future Opportunities

The Business Analytics degree prepares graduates to use data, technology, and business knowledge to solve organizational problems and support strategic decisions. Students can pursue opportunities across consulting, finance, marketing, healthcare, technology, e-commerce, and sports analytics. The program also provides pathways for eligible students to continue into selected graduate degrees through accelerated study options.

Potential career roles include:

Business Analyst
Data Analyst
Analytics Consultant
Business Intelligence Analyst

Students can build their professional profile through these university resources and opportunities:

Career support: The Wirth Center for Professional Development and Professional Engagement Program provide career coaching, professional development, networking, and career-readiness activities.
Employment outcomes: Tobin reports a 93% outcomes rate, meaning graduates were employed or continuing their education within six months, based on its 2024 Graduation Survey.
Salary information: Tobin reports an average starting salary of $62,619 for graduates employed within three months of graduation. This is a college-level figure, not a Business Analytics-specific salary.
Internship participation: 78% of Tobin students reported participating in at least one internship before graduation.
Employer connections: Tobin lists employers such as AIG, Amazon, Deloitte, EY, JPMorgan Chase, KPMG, and PwC among its top employers.
Industry consulting: Through Tobin Strategic Consulting, eligible students work with organizations on real consulting engagements and receive executive mentorship.
Professional recognition: The Peter J. Tobin College of Business is AACSB-accredited, supporting the college’s business education credentials.

Further Academic Progression:

Students may continue their education through available accelerated pathways, subject to eligibility and graduate admission requirements. Options listed for Business Analytics students include: