Business Analytics is a rapidly expanding business discipline, enabled by explosive growth in data, computing power and software availability. Analytics can be defined as the scientific process of transforming data into insights, and ultimately into better decisions. Graduates from UC's Carl H. Lindner College of Business with a bachelor of science degree in business analytics are well-equipped to apply descriptive, predictive and prescriptive models to data in order to help organizations better analyze data and make better operational and strategic decisions.



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