Business Analytics Bachelor's

The University of Cincinnati makes practical experience a central part of the Lindner business education through its Universal Co-operative Education program, collaborative projects and connections with Cincinnati's business community. Business Analytics students can apply analytical concepts through paid co-op experiences, work with business organizations through the UC Center for Business Analytics and participate in study-abroad experiences that include company visits and academic activities.

Students can build practical analytics and professional skills through:

• Universal Co-operative Education: First-year students admitted directly to Lindner must complete the equivalent of two full-time co-op experiences. Students can use full-time, part-time or international co-op courses to fulfill the requirement, gaining paid professional experience related to their business studies.

• Analytics client projects: The UC Center for Business Analytics and AI forms teams of students, faculty and staff to work on real business problems, with projects typically lasting three to four months. Students can work with real organizational data while being guided by analytics-focused faculty and experienced project managers.

• Real business applications: Center projects have included retail-store space optimization, customer-churn modelling, market segmentation, data-dashboard design and Net Promoter Score analysis, exposing students to practical descriptive, predictive and prescriptive analytics.

• Cincinnati business connections: The Center for Business Analytics connects students and faculty with analytics practitioners in Cincinnati and beyond, creating opportunities for experiential education and exposure to industry practices.

• Collaborative projects: Lindner students develop teamwork skills through hands-on collaborative projects, including projects conducted with Cincinnati businesses.

• First-Year Experience: Students join learning communities of fewer than 20 students and participate in project-based activities such as Project Strategy and Project Reinvention within the Essentials of Business course.

• Study abroad: Lindner offers programs ranging from one week to a full semester, with opportunities involving academic coursework, lectures, company visits and cultural activities overseas.

• Career preparation: Lindner Career Services helps students develop resumes, prepare for interviews and obtain real-world work experience, while Handshake connects students and employers for co-ops, internships, interviews and career fairs.

• Analytics community and events: The Center for Business Analytics provides opportunities to engage with analytics professionals through events, networking and industry-focused activities.

The BS in Business Analytics prepares graduates to use data, quantitative methods and business knowledge to solve organizational problems across multiple industries. The University of Cincinnati identifies career paths including data analyst, risk analyst, data scientist, management scientist and management consultant, as well as specialized roles in marketing, healthcare, supply-chain and sports analytics.

Typical career roles include: Data Analyst, Risk Analyst, Data Scientist, Management Consultant

Students can strengthen their transition into employment through:

• Career Services: Lindner Career Services helps students build resumes, develop interviewing skills and obtain practical work experience through the Universal Co-operative Education requirement.

• Co-op employment: Lindner's co-op model connects students with leading businesses and provides paid professional experiences related to their field of study. Employers are required to provide compensation and work related to the student's business studies.

• Career outcomes: For 2024–25 Business Analytics graduates, UC reports a full-time starting-salary range of $42,000–$91,500, with a $69,000 median and $70,195 mean. Business Analytics co-op wages for the same reporting period ranged from $11 to $41 per hour, with a $20 median and $21 mean.

• Overall Lindner outcomes: Lindner reports an 88% undergraduate placement rate within three months of graduation, a $62,155 average starting annual salary across its undergraduate programs, and an average $20/hour pay rate for business-major co-op placements.

• Industry partnerships: Lindner works with hundreds of employer partners through its co-op model. UC reports that 470 companies hired co-op students based on data collected through May 2024, including organizations such as Great American Insurance Group, Kroger, Phillips Edison & Co., Reliable Transportation Solutions and First Financial Bank.

• Analytics industry connections: The UC Center for Business Analytics and AI connects academic and industry experts and has completed more than 162 projects for 44 companies since 2017, covering industries including banking and finance, manufacturing, retail, healthcare and entertainment.

• Recruitment opportunities: Employers can use Handshake to post jobs and co-ops, search for candidates and arrange interviews and career-fair participation; Lindner also hosts a Business, IT and Engineering Career Fair each fall and spring.

• Accreditation value: Lindner's continuous AACSB accreditation since 1919 provides an established external quality standard for its business education.

• Graduation outcomes: The program develops graduates for analytics careers across non-profit, retail, manufacturing, healthcare, insurance and government organizations, while students can also build professional experience before graduation through required co-op rotations.

Further Academic Progression: Graduates can continue into the Master of Science in Business Analytics at the Carl H. Lindner College of Business to deepen their knowledge of analytics, including additional tools and methodologies for implementing business analytics.