Business Analytics BBA

The Business Analytics BBA at the University of San Diego equips students with the analytical skills and business knowledge needed to interpret data, solve organisational challenges and support informed decision-making. Designed for students interested in business, technology and problem-solving, the program combines core business subjects with data management, decision modelling, predictive analytics and business strategy.

Curriculum Structure

Year 1 – Building Business and Quantitative Foundations

Students develop a foundation in economics, mathematics and business concepts while completing the university’s core curriculum. Courses such as ECON 101 – Principles of Microeconomics, ECON 102 – Principles of Macroeconomics and MATH 133 – Business Calculus help students understand markets, economic decisions and quantitative methods.

Year 2 – Strengthening Business Knowledge

Students build their understanding of accounting, finance, statistics and marketing, preparing for specialised analytics coursework. Subjects such as ACCT 201 – Principles of Financial Accounting, ECON 216 – Stats for Business & Econ and FINA 300 – Financial Management develop the ability to interpret financial information and apply quantitative reasoning to business situations.

Year 3 – Developing Core Analytics Skills

Students begin specialised major courses that introduce data management, analytical decision-making and business operations. BUAN 314 – Descriptive Analytics & Data Management, BUAN 371 – Analytical Decision Modeling and DSCI 300 – Foundations of Business Analytics help students organise data, evaluate alternatives and apply analytical methods to business problems.

Year 4 – Predictive Analytics and Strategic Application

Students advance into predictive analytics and strategic business applications while completing their remaining major and university requirements. Courses such as BUAN 381 – Predictive Analytics & Big Data, BUAN 390 – Business Analytics Strategy and MGMT 497 – Global and Sustainable Business Strategy help students use data to anticipate trends and support long-term organisational decisions.

Note: This is the university’s recommended sample study plan. Students should confirm their individual course sequence with an academic advisor.

Focus Areas

Descriptive analytics, data management, analytical decision modelling, predictive analytics, big data, business strategy, operations management, financial management, marketing analytics, machine learning, supply chain analytics.

Learning Outcomes

Students develop the ability to organise and interpret business data, apply analytical decision models, use predictive techniques to identify trends, evaluate business alternatives, understand core business functions and communicate data-driven recommendations for organisational decision-making.

Professional Alignment (Accreditation)

The Business Analytics major is offered through the University of San Diego’s Knauss School of Business. The curriculum combines business administration with specialised analytical coursework and includes the Professional Development Passport Program, supporting career readiness and professional development.

Reputation (Employability Rankings)

The university’s 2024–2025 First-Destination Survey reports:

• 94% positive career outcomes among undergraduate graduates.

• 66% employed after graduation.

• 22.5% continuing their education.

• 90.9% of respondents received their first full-time job offer within three months of graduation.

• $77,620 average annual starting salary across undergraduate respondents.

These figures represent university-wide undergraduate outcomes, not Business Analytics graduates alone.