B.B.A. in Management

4 Years On Campus Bachelors Program

Texas Tech University

Program Overview

The Bachelor of Business Administration in Management at Texas Tech University prepares students to lead people, solve complex business problems, make strategic decisions, and adapt effectively to changing organizational environments. Students build practical expertise in leadership, communication, human resources, organizational behavior, entrepreneurship, and strategic management, making the program suitable for careers across corporations, small businesses, family enterprises, and entrepreneurial ventures.

Curriculum Structure

Year 1: Students begin with the foundations of university-level communication, mathematics, economics, and business. Courses such as ENGL 1301 Essentials of College Rhetoric, MCOM 2310 Business & Professional Communication, MATH 1330 Introductory Mathematical Analysis I, and BA 1301 Foundations of Business establish the communication, quantitative, and business knowledge needed for advanced management study.

Year 2: Students develop core business knowledge through subjects covering accounting, information technology, economics, decision-making, and Excel-based business analysis. Courses such as ACCT 2300 Financial Accounting, ACCT 2301 Managerial Accounting, BA 2140 Microsoft Excel for Business, ISQS 2340 Information Technology for Business, and ISQS 2377 Decision Making in Business help students understand how business information supports organizational decisions.

Year 3: The management curriculum moves into people, organizations, communication, marketing, finance, and operations. Students study MGT 3370 Managing People and Organizations, PCOM 3373 Business Communication, MKT 3350 Marketing for a Global Marketplace, FIN 3320 Financial Management, and SCM 3353 Supply Chain and Operations Management, while the MGT 3370 mentoring experience connects students with Rawls alumni for career guidance and professional networking.

Year 4: Students deepen their management expertise through advanced subjects including MGT 3374 Managing Human Resources, MGT 3376 Organizational Behavior, MGT 3390 Creating Value in a Changing World, and MGT 4380 Strategic Management. Students also select upper-level management courses and electives, allowing them to develop interests in areas such as human resources, strategic entrepreneurship, organizational change, leadership, and family business.

Focus areas

Entrepreneurship and Family Business, Human Resources, Leadership, Strategic Management, Organizational Behavior, Strategic Decision-Making, Conflict Resolution, Organizational Change and Design, Strategic Entrepreneurship and Innovation, Family Business Management

Learning outcomes

Strategic thinking, leadership, effective communication, decision-making, conflict resolution, team management, organizational analysis, human-resource management, entrepreneurial thinking, problem solving, negotiation, adapting to organizational change

Professional alignment (accreditation)

The program is offered through the Jerry S. Rawls College of Business, which holds AACSB accreditation. Rawls College first achieved undergraduate AACSB accreditation in 1958, and Texas Tech University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Reputation (employability rankings)

Texas Tech's official Rawls career-outcomes data reports a 91.20% positive career outcome rate for Management graduates and an average annual salary of $54,179 for Management graduates based on 2024–2025 outcomes. The broader Rawls undergraduate cohort recorded a 92.80% positive career outcome rate and a $64,925 average annual salary for 2025 graduates.

Experiential Learning (Research, Projects, Internships etc.)

Management students at Rawls gain practical experience through industry-engaged projects, internships, mentoring, student organizations, leadership activities, and applied learning. For students entering from Fall 2025 onward, Rawls requires an Industry-Engaged Practical Learning Requirement (IEPLR) before graduation, which can be fulfilled through an industry-related project, internship, or applied experience. The management curriculum also embeds mentoring, communication, sales, and global experiences into core business courses.

Key opportunities include:

Management Internship – MGT 4382: Students can earn academic credit for an approved management internship and complete an internship journal, final paper, and evaluation. Internship activities can involve corporate structure, supervision, employee selection, training and development, compensation, business-plan development, international operations, inventory control, business communication, and facility management.
Alumni Mentoring – MGT 3370: The Managing People and Organizations course includes a mentoring experience that pairs students with Rawls alumni for career guidance, leadership insights, and professional networking.
Industry-Engaged Practical Learning: Students entering Rawls from Fall 2025 are required to complete an industry-related project, internship, or applied learning experience before graduation.
Family Business Student Organization: Students interested in family enterprises can develop networking, leadership, succession-planning, and entrepreneurial skills while connecting with alumni and family-business leaders.
Alderson & Griffin Center for Family Business & Entrepreneurship: The center provides applied research, educational programs, mentorship, networking, and real-world engagement with family enterprises and entrepreneurs.
Student-run business experiences: Rawls has provided opportunities such as the Rawls Marketplace, where student-run businesses have developed and sold products and services while gaining entrepreneurial experience.
Leadership and professional development: The Scovell Business Leadership Program provides service-learning projects, industry interaction, mentoring, leadership coaching, and an international business experience for selected students.
Career fairs and employer interaction: The Rawls Career Management Center organizes career fairs, on-campus interviews, workshops, and employer networking opportunities for internships and full-time positions.
Management-focused research: The Institute for Leadership Research supports quantitative and qualitative research in leadership, management, and related areas, giving students opportunities to engage with management research.

Progression & Future Opportunities

The BBA in Management provides a broad foundation for managerial and organizational careers, with the official program highlighting opportunities across business start-ups, consulting, human resources, healthcare administration, leadership development, policy, public administration, recruiting, retail management, strategy, training and development, and related fields. Students can combine the major with concentrations and certificates to develop more specialized expertise in areas such as Human Resource Management, Family Business Management, and Strategic Entrepreneurship and Innovation.

Typical career roles include:

Management Consultant
Human Resources Specialist
Recruiting/Staffing Specialist
Training and Development Specialist

Students can strengthen their transition from university to employment through:

Rawls Career Management Center: Provides individualized career coaching, professional-document reviews, interview preparation, employer networking, Handshake resources, career fairs, and recruiting opportunities.
Employment outcomes: Management graduates recorded a 91.20% positive career outcome rate and $54,179 average annual salary in Rawls' 2024–2025 data. The university defines positive career outcomes as employment or continuing education.
Employer connections: The Rawls Career Management Center's Fall 2024 career fair brought 135 companies to connect with more than 1,700 students, with employers representing Fortune 500 companies, small businesses, nonprofits, and government organizations.
Industry engagement: The IEPLR requires incoming Rawls students to complete an industry-related project, internship, or applied experience before graduation, strengthening practical experience and employer connections.
Professional and alumni networks: MGT 3370 includes an alumni mentoring experience, while the Family Business Student Organization and Alderson & Griffin Center connect students with alumni, entrepreneurs, family-business leaders, and community members.
Long-term accreditation value: Rawls College's AACSB accreditation provides an internationally recognized quality framework for business education and has been held at the undergraduate level since 1958.
Graduation outcomes: Rawls College reports an overall 92.80% positive career outcome rate and $64,925 average annual salary for its 2025 undergraduate graduates.

Further Academic Progression: Students can continue into graduate study at Rawls College through programs such as the MBA, M.S. in Human Resource Management, M.S. in Finance, M.S. in Data Science, M.S. in Information Systems, and M.S. in Marketing Research and Analytics. Students interested in academic research can also progress toward the Ph.D. in Business Administration with a specialization in Management, which focuses on organizational strategy, behavior, leadership, entrepreneurship, and human resource management.