Bachelor of Business Administration - Management

4 Years On Campus Bachelors Program

University of Oklahoma

Program Overview

The Bachelor of Business Administration in Management at the University of Oklahoma prepares students to lead people and organizations by combining business fundamentals with management, organizational behavior, human capital, negotiation and strategic decision-making. It suits students interested in supervising, organizing and leading across industries, while its flexible structure allows students to explore areas such as human resources, international management, consulting, leadership and organizational effectiveness.

Curriculum Structure

Year 1: Students establish their business foundation through courses such as ECON 1113 – Principles of Economics-Macro, ECON 1123 – Principles of Economics-Micro, B AD 1001 – Personal Computing Productivity Tools and MIS 2113 – Computer-Based Information Systems. These subjects introduce students to economic decision-making, digital productivity and the information systems used in modern business.

Year 2: Students develop core business knowledge through ACCT 2113 – Fundamental Financial Accounting, ACCT 2123 – Fundamental Managerial Accounting, FIN 2303 – Business Finance and ENT 2113 – Innovation & Entrepreneurship. They also complete B AD 2091 – Career Readiness I-Transitioning to the Workplace, connecting business concepts with professional preparation.

Year 3: Students begin focused management study with MGT 3013 – Principles of Organization and Management, MGT 3363 – Understanding Organizational Behavior and MGT 3513 – Managing Human Capital and Talent. The curriculum also includes MKT 3013 – Principles of Marketing, L S 3323 – Legal Environment of Business and B AD 3091 – Career Readiness II-Advancing in the Workplace, broadening students' understanding of organizations and professional practice.

Year 4: In the final year, students deepen their management expertise through upper-division MGT electives and complete B AD 4013 – Business Strategy and Policy, the program's capstone course taken in the final semester. Elective choices can include areas such as International Human Resource Management, Managing Across Cultures, consulting, negotiation, supervision and other specialized management topics.

Focus Areas

Human Resource Management; Organizational Behavior; Leadership; Strategic Management; International Management; Consulting; Negotiation and Supervision; Management of Organizations

Learning Outcomes

Develop strategic, administrative and supervisory skills; understand human behavior in organizations; manage human resources using evidence and people analytics; anticipate and manage organizational change; develop negotiation and communication skills; apply critical thinking to organizational challenges; understand management practices across different cultural and business environments.

Professional Alignment (Accreditation)

The program is offered through the Michael F. Price College of Business, which has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) since 1926. Price College states that it is ranked in the top 12 percent of AACSB-accredited undergraduate programs by U.S. News & World Report.

Reputation (Employability & Official Statistics)

Price College reports that 85.1% of its students are employed within six months of graduation, and its undergraduate business school is ranked No. 31 among public universities in 2026. The Management program reports an average starting salary of $61,465, with recent graduates working at organizations including Amazon, Honda, Starbucks and Target.

Experiential Learning (Research, Projects, Internships etc.)

The Management B.B.A. combines an application-oriented curriculum with opportunities to develop professional skills outside traditional classroom learning. Students can gain practical experience through internships, the First Fidelity Bank Integrated Business Core, leadership activities, study-abroad experiences and management-focused student organizations, while Price College's career and student-success resources connect classroom learning with employers and professional development.

Students can build practical management experience through:

Management Internships: The university identifies internship opportunities with local firms that can provide practical management experience and may be eligible for course credit.
First Fidelity Bank Integrated Business Core: Students can participate in a one-semester, 12-credit, project-based experience where they create and manage an actual startup company funded by a loan of up to $10,000, while also completing a hands-on community-service project for a nonprofit organization.
Capstone in Spain: Students can take B AD 4013 – Business Policy and Strategy in Alcalá de Henares, Spain, where classroom learning is combined with business tours, trips to other cities and areas of Spain, museum visits and cultural activities.
JCPenney Leadership Program: High-performing undergraduate business students can develop leadership skills through corporate site visits, nonprofit board experiences, C-suite executive shadowing, conferences and networking opportunities.
Management and International Business Association: Students can develop management and international-business skills while building professional connections through this student organization.
Women in Business: Students can develop leadership and professional skills, build connections and engage with issues surrounding women's advancement and representation in business.
Career Readiness Courses: B AD 2091 – Career Readiness I-Transitioning to the Workplace and B AD 3091 – Career Readiness II-Advancing in the Workplace are built directly into the B.B.A. curriculum.
Career and Communication Support: Price College provides a Career Center, Business Communication Center and Center for Student Success, with career coaching, industry partnerships, communication development and experiential-learning support.

Progression & Future Opportunities

The Management B.B.A. prepares graduates for leadership and management careers across corporations, nonprofit organizations and government agencies, with the flexibility to work in areas such as operations, human resources, project management and general management. OU's Management program reports recent graduate roles including Area Manager, HR Generalist, Project Manager and Construction Manager, with graduates working for organizations such as Amazon, Atrium Hospitality, Dallas Mavericks, Honda, Starbucks and Target.

Typical job roles include:

Area Manager
HR Generalist
Project Manager
Construction Manager

Students can strengthen their transition into employment through:

Price Career Center: The Career Center connects classroom knowledge with career success through industry partnerships, career coaching and hands-on learning. Its team also develops external partnerships that create internship and full-time employment opportunities for students.
Employment Outcomes: Price College reports that 85.1% of students are employed within six months following graduation.
Salary: The Management program reports an average starting salary of $61,465 for its graduates.
Industry Connections: Management graduates are reported to work at Amazon, Atrium Hospitality, Dallas Mavericks, Honda, Starbucks and Target. The JCPenney Leadership Center also maintains corporate partnerships, including Williams, Boeing, Shell, Opportune and Phillips 66.
Leadership Development: The JCPenney Leadership Program gives selected students opportunities for corporate site visits, nonprofit board service, C-suite shadowing, conferences and professional networking.
Accreditation Value: Price College's AACSB accreditation, maintained since 1926, provides an internationally recognized business-school accreditation framework.
Career Preparation: The required Career Readiness courses help students prepare for the workplace while Price College's career services provide individualized professional support and employer connections.

Further Academic Progression: After completing the Management B.B.A., students can continue into graduate study, including OU's M.S. in Entrepreneurship and Innovation through the accelerated Management B.B.A./Entrepreneurship and Innovation, M.S. pathway. The university also identifies the Master of Business Administration (MBA), J.D./MBA and Ph.D. as advanced-degree options for Management students, while graduate study can also support specialization in areas such as human resources, leadership and entrepreneurship.