BA Communicology

The Department of Communicology (COMG) has as its primary objectives the development of knowledge in and instruction concerning the process of communication. This involves three fundamental areas of emphasis. The first area is human message processing, which involves understanding the function and structure of the various codes, verbal and nonverbal, used to form messages in communication as well as examining the encoding and decoding processes involved in communication. The second area is relational communication, which focuses on factors that influence growth, maintenance, and termination of relationships. The third area, social influence, deals with the processing of beliefs, attitudes, and behavioral modification, including gaining compliance, conflict resolution, persuasive campaigns, and propaganda.