Bachelors of Arts in Business

4 Years On Campus Bachelors Program

Brandeis University

Program Overview

The Bachelor of Arts in Business at Brandeis University is designed for students who are eager to explore the dynamic world of business while developing critical thinking and analytical skills. This program is perfect for those who want a well-rounded education that combines business fundamentals with a liberal arts perspective, preparing them for diverse career paths in various industries.

Curriculum Structure:

In the first year, students are introduced to the foundational concepts of business through courses such as "Introduction to Business" and "Principles of Microeconomics." These courses provide a solid grounding in essential business principles and economic theories, setting the stage for more advanced studies.

During the second year, students delve deeper into the business landscape with courses like "Financial Accounting" and "Marketing Management." This year emphasizes practical applications of business concepts, allowing students to develop skills in financial analysis and strategic marketing, which are crucial for any aspiring business professional.

In the third year, students can choose electives that align with their interests, such as "Business Law" and "Organizational Behavior." This flexibility enables students to tailor their education to their career goals while gaining insights into the legal and human aspects of business operations.

In the final year, students engage in capstone projects and advanced courses like "Strategic Management" and "Global Business." This culmination of their studies allows them to synthesize their learning and apply it to real-world business challenges, preparing them for successful careers after graduation.

Focus Areas: Marketing, Finance, Management, Entrepreneurship

Learning Outcomes: Critical thinking, Analytical skills, Effective communication, Ethical decision-making

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education.

Reputation (Employability Rankings): Brandeis University consistently ranks highly in employability, with recent statistics showing that 92% of graduates are employed or in graduate school within six months of graduation, according to QS World University Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Brandeis University, the Bachelor of Arts in Business program is designed to provide students with a robust foundation in business principles while emphasizing experiential learning. This approach ensures that students not only learn theoretical concepts but also apply them in real-world settings. With access to state-of-the-art facilities and resources, students can develop practical skills that are essential for success in today’s competitive job market.

The program offers a variety of hands-on experiences, including internships, group projects, and the use of advanced digital tools. Here are some key features of the experiential learning opportunities available to students in the Business program:

- Internships: Students have the chance to participate in internships with leading companies, allowing them to gain valuable work experience and build professional networks.
- Group Projects: Collaborative projects are a core component of the curriculum, fostering teamwork and problem-solving skills as students work together to tackle real business challenges.
- Digital Tools: Students utilize industry-standard software such as Microsoft Excel, Tableau, and SPSS for data analysis and visualization, equipping them with essential technical skills.
- Field Trips: The program includes field trips to local businesses and organizations, providing students with insights into various industries and the opportunity to engage with professionals.
- Research Laboratories: Access to dedicated research labs allows students to conduct studies and projects that deepen their understanding of business concepts and practices.
- Libraries and Resources: The Brandeis library system offers extensive resources, including databases and journals, to support students' research and learning.
- Brandeis International Business School: Students can benefit from the resources and expertise of the Brandeis International Business School, which offers additional opportunities for networking and learning from experienced faculty.

These experiential learning opportunities are designed to enhance your educational journey and prepare you for a successful career in business.

Choosing Brandeis for your Bachelor of Arts in Business means you’ll be well-equipped to thrive in the dynamic world of business. I encourage you to apply and take the first step toward an exciting future!

Progression & Future Opportunities

The Bachelor of Arts in Business at Brandeis University equips students with a robust foundation in business principles, preparing them for a variety of rewarding careers. Graduates often find themselves in roles such as marketing manager, financial analyst, and business consultant. With a strong emphasis on critical thinking and practical application, the program opens doors to numerous opportunities in the dynamic business landscape:

- Career Services: Brandeis offers dedicated career services, including resume workshops, interview preparation, and networking events with industry professionals to help students secure internships and job placements.
- Employment Statistics: Approximately 90% of Brandeis business graduates are employed or pursuing further education within six months of graduation, with an average starting salary of around $60,000.
- University–Industry Partnerships: Brandeis has established partnerships with leading companies such as Deloitte, Goldman Sachs, and IBM, providing students with access to internships and real-world projects that enhance their learning experience.
- Accreditation: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a mark of excellence that is recognized globally and adds significant value to your degree.
- Graduation Outcomes: Graduates of the program have gone on to work at prestigious firms and have pursued advanced degrees at top institutions, showcasing the program's strong reputation and the success of its alumni.

Further Academic Progression: After completing the Bachelor of Arts in Business, students have the opportunity to further their education through various pathways. Many choose to pursue a Master of Business Administration (MBA) or specialized master's degrees in fields such as finance, marketing, or data analytics. Brandeis also offers a range of graduate programs that allow students to deepen their expertise and enhance their career prospects, ensuring that they remain competitive in the ever-evolving job market.