General Business, BBA

4 Years On Campus Bachelors Program

University of Miami

Program Overview

The B.B.A. in General Business, officially listed in the current University of Miami academic bulletin as the B.B.A. in Individualized General Business, is designed for students who want to build a customized business specialization around their interests, career goals, or plans for graduate study. Alongside the BBA Business Core, students select at least 18 credits of upper-level Miami Herbert Business School coursework, allowing them to connect different business disciplines while developing a personalized area of expertise.

Curriculum Structure

Year 1: Students establish a broad business foundation through courses such as ECO 211 Principles of Microeconomics, MGT 100 Managing for Success in the Global Environment, and MKT 201 Foundations of Marketing. They also develop academic communication and quantitative skills through WRS 105 First-Year Writing I, WRS 106 First-Year Writing II, and MAS 110 Quantitative Applications in Business or MTH 161 Calculus I.

Year 2: The curriculum develops students' understanding of how businesses operate financially, technologically, and ethically through ACC 211 Principles of Financial Accounting, ACC 212 Managerial Accounting, and BSL 212 Introduction to Business Law and Ethics. Students also study BUS 150 Business Analytics, MAS 201 Introduction to Business Statistics, and MAS 202 Intermediate Business Statistics, strengthening their ability to use business information for decision-making.

Year 3: Students progress into more advanced business study through the core areas of FIN 302 Fundamentals of Finance, MGT 303 Operations Management, and MGT 304 Organizational Behavior. This is also where the individualized nature of the degree becomes particularly valuable, as students can begin shaping their specialization through upper-level 300–500-level Miami Herbert Business School courses selected around their academic and career interests.

Year 4: Students complete their individualized business specialization by reaching the required 18 credits of upper-level coursework, while bringing together their broader business knowledge through MGT 401 Strategic Management, which is taken in the final semester. The customized structure can support different interests across areas such as analytics, entrepreneurship, finance, marketing, management, technology, supply chain, or other Miami Herbert business disciplines.

Focus areas

Business management, accounting, finance, marketing, business analytics, entrepreneurship, business technology, economics, management, organizational leadership, supply chain, real estate, sustainable business, international business and interdisciplinary business studies.

Learning outcomes

Students develop the ability to analyze business problems, apply business concepts and quantitative methods, communicate professionally, make informed decisions, understand ethical issues, and connect knowledge from multiple business disciplines to organizational and career objectives.

Professional alignment (accreditation)

Miami Herbert Business School states that all Business degree programs are fully accredited by AACSB International (Association to Advance Collegiate Schools of Business), providing an internationally recognized quality framework for business education.

Reputation (employability rankings / official statistics)

Miami Herbert provides dedicated undergraduate career development through employer recruitment, career coaching, internships and professional-development programming. Its career platform also provides job-market information covering employment trends, employers, annual earnings and technical skills, while the school's employer engagement connects business students with internship and full-time opportunities.

Experiential Learning (Research, Projects, Internships etc.)

The individualized structure gives students the flexibility to turn the BBA into a business education closely connected to their intended career direction. In addition to the Business Core, students select upper-level Miami Herbert courses and can complement their studies with internships, employer engagement, career workshops, networking activities and entrepreneurial opportunities through the University of Miami ecosystem.

Students can build practical experience through:

Customized upper-level coursework: Students complete at least 18 credits of 300–500-level Miami Herbert Business School courses, enabling them to develop a specialization that matches their interests and career objectives.
Business analytics: BUS 150 Business Analytics introduces analytical approaches within the BBA Business Core, giving students a foundation that can be developed further through their customized upper-level choices.
Business technology: BTE 210 Fundamentals of Business Technology and Innovation exposes students to the role of technology and innovation within business environments.
Strategic application: MGT 401 Strategic Management requires students to bring together business knowledge and apply it to strategic organizational issues during their final semester.
Internship preparation: Miami Herbert offers an Internship Boot Camp for juniors covering résumé development, interviewing and personalized networking for summer internship searches.
Employer engagement: Miami Herbert's professional development team works directly with employers that provide information and recruitment activities for business students seeking internships and full-time positions.
Toppel Career Center: Students can access career fairs, employer recruiting, Handshake job opportunities, career mentoring, networking events and the Toppel Internship Program.
Entrepreneurship: The University of Miami's Launch Pad supports students interested in starting, building and scaling businesses and is described by the university as a community of more than 5,000 UM entrepreneurs.
Professional networking: Students can participate in advanced networking and interview-training programs, including mock interviews and employer-focused preparation.
Career-market tools: Miami Herbert's career platform provides access to job-market information covering employment trends, top employers, annual earnings and technical skills for different career paths.

Progression & Future Opportunities

The B.B.A. in Individualized General Business is particularly suited to students who want a broad business foundation without being restricted to a single functional business discipline. Because students design an upper-level specialization from Miami Herbert's business offerings, graduates can shape their preparation toward areas such as management, consulting, marketing, finance, entrepreneurship, analytics, operations or business technology.

Typical career roles include: Business Analyst, Management Analyst, Business Development Specialist, Marketing Specialist

Career coaching: Miami Herbert provides individualized coaching covering career choice, résumé reviews, job-search and networking strategies, mock interviews and interview preparation.
Internship and job preparation: Sophomores, juniors and seniors can participate in career workshops, including the Sophomore Kickstart, Internship Boot Camp, Job Search Boot Camp, Advanced Networking Training and Interview Training.
Employer connections: Miami Herbert's professional-development team works with specific employers to provide business students with recruitment and information opportunities for internships and full-time positions.
Career fairs and recruiting: The Toppel Career Center organizes the Job & Internship Expo, industry-specific career fairs and employer Talent Engagement activities, with positions available through Handshake.
Employment and salary information: The university's career platform provides career-market data including employment trends and annual earnings; these figures are career/occupation-level data rather than a published salary outcome specifically for the General Business BBA.
Industry exposure: Students can access employer information sessions, recruitment activities and internship/full-time opportunities through Miami Herbert's employer network.
Accreditation value: The BBA is part of Miami Herbert Business School, whose business degree programs are fully AACSB accredited.
Entrepreneurial progression: Students interested in launching a company can use the University of Miami's Launch Pad, which supports entrepreneurs from startup development through scaling.
Postgraduate preparation: The program's individualized structure can also be used to build an academic foundation for further study in business or related professional fields.

Further Academic Progression: After completing the BBA, students can continue into graduate-level business education at the University of Miami or elsewhere, selecting a pathway that matches their customized undergraduate preparation. Relevant graduate directions can include business analytics, finance, management, marketing, accounting, entrepreneurship and other specialized business disciplines. The Miami Herbert curriculum specifically notes that the General Business major can be designed around students' graduate-school objectives.