1. Andrews University
  2. Program
  3. Bachelors
  4. BA Marketing

BA Marketing

4 Years On Campus Bachelors Program

Andrews University

Program Overview

Marketing is one of the three basic functions of business and involves the study successful products, including new product development, promotion, pricing and distribution of products that satisfy the needs and wants of customers. The methods, policies, costs and problems of the producer, middle man, consumer, and industrial user are also studied. The purpose of the major in marketing is to acquaint the student with the basic character and scope of marketing and its critical role in successful businesses. Courses provide experiences in problem solving and management decision making.

Program Key Stats

$29977 (Annual cost)



40 %

Eligibility Criteria

2.8
33
80

1350
6.5
80

Additional Information & Requirements

Complete Application, Official Transcripts, High School GPA of 2.50, Test scores: 550 on the paper-based TOEFL(ITP), 80 on the internet-based TOEFL (iBT), 80 on the MELAB, 6.5 on the IELTS Academic exam, 54 on the PTE, Financial Acceptance.

Career Options

  • Market Research
  • Brand Management
  • Advertising
  • Promotions
  • Public Relations
  • Advertising & Public Relations
  • Market Research
  • Product Management
  • Retailing

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