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Marketing is the function that connects an organization to its consumers and stakeholders. Marketing helps an organization understand the needs and wants of its consumers and helps in satisfying those needs. Marketers perform the critical function of being the link between consumers and all other functions of an organization.
In your pursuit of a marketing major, you will learn about human behavior and how that impacts the decision making of consumers. You will learn about using data to generate insights about buyers and how those insights lead to the creation of strategic marketing campaigns that will help organizations.
• Application • Official Transcripts • Personal Essay (optional) • One Letter of Recommendation (optional) • SAT/ ACT (optional) • List of Activities (optional) • TOEFL iBT: 80 overall with (Reading- 20, Listening- 19, Speaking- 22, Writing- 19) OR IELTS 6.0 overall with 5.5 in each sectionMarketing Manager
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Arcadia University
