BS Marketing

4 Years On Campus Bachelors Program

Arizona State University Tempe

Program Overview

Marketing powers innovation, influences strategy, and drives corporate performance. The W. P. Carey business degree in marketing prepares you to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making, and communication. You can even expand your horizons and your opportunities with a concentration in professional sales, or digital and integrated marketing communications. When you graduate, you'll be ready to thrive in your career and industry of choice.

Program Key Stats

$32387 (Annual cost)
$ 70



83 %

Eligibility Criteria

2.6
30
65

1120
6.5
80

Additional Information & Requirements

Career Options

  • Business development
  • Business-to-business marketing
  • Customer relationship management
  • International marketing

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