1. California State University Bakersfield
  2. Program
  3. Bachelors
  4. BS Marketing

BS Marketing

4 Years On Campus Bachelors Program

California State University Bakersfield

Program Overview

The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. The course is also a foundation for advanced electives in Marketing as well as other businesssocial disciplines. Topics include marketing strategy, customer behavior, segmentation, market research, product management, pricing, promotion, sales force management and competitive analysis.

Program Key Stats

$5742 (Annual Cost)



85 %

Eligibility Criteria

3
35
80

980
6
61

Additional Information & Requirements

Official high schoolcollege transcripts, showing all school and university work, respectively,Official English language test scores, SATACT scores, Affidavit of financial support, Insurance form, A copy of your passport.

Career Options

  • Marketing head
  • journalists
  • notfor profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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