1. California State University Long Beach
  2. Program
  3. Bachelors
  4. BS Marketing

BS Marketing

4 Years On Campus Bachelors Program

California State University Long Beach

Program Overview

This option establishes that marketing is largely a social process, emphasizing that enterprises meet the needs of individuals or segments of society. The function of marketing is to determine those needs, provide the most effective means of informing actual and potential customers of the availability of services and goods, and deliver such services and goods.

Program Key Stats

$5742 (Annual Cost)



32 %

Eligibility Criteria

2.8
33
80

1130
5.5
61

Additional Information & Requirements

Complete each of the courses in the comprehensive pattern of college preparatory subject requirements with a grade of C or higher prior to high school graduation.3.0 GPA or greater in college preparatory subjects, AND 3,500 minimum CSULB Index to be considered, for non-STEM major and a 3,600 minimum STEM Index for STEM majors.

Career Options

  • Sales Manager
  • Business Consultant
  • Financial Analyst
  • Market Research Analyst
  • Human Resources (HR) Specialist

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