Bachelor of Science in Business Administration in Marketing

4 Years On Campus Bachelors Program

California State University Sonoma

Program Overview

The Bachelor of Science in Business Administration, with an emphasis in one or more areas of concentration, prepares students for imaginative and responsible citizenship and leadership in society--domestic and worldwide. The degree includes a pre-business program, a set of core course requirements, and a broad range of fields of concentrations to choose from based on individual interests and career plans. In today's society no product, service, or idea can be successful without the creative and innovative support from the marketing department. Marketing involves creating, communicating, and delivering products and services in ways that customers find valuable. It's a functional area that falls between product development and sales. If you are looking for an exciting and challenging career, that is constantly evolving, marketing might be the right choice for you to pursue.

Program Key Stats

$20743 (Annual cost)



94 %

Eligibility Criteria

2.8
33
80

1200
6
61

Additional Information & Requirements

Career Options

  • Marketing manager
  • Marketing coordinator
  • Senior Sales Associate
  • Client Relationship Executive
  • Digital Marketing Executive

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