BA in Business Administration with a Concentration in Marketing

Marketing is critical to an organization's success. Converse Marketing majors explore what motivates buyers, consumer research strategies, supply chain planning and advertising.From customer service to advertising to sales, our Marketing program builds the framework to prepare you for a myriad of careers in the business world. Understanding the marketing fundamentals will complement nearly all majors or professions you choose to pursue.Marketing is the art and science of people buying and selling things. The study of marketing will allow you to develop excellent written and verbal communication, critical thinking and analytical skills. Marketing is a practical and career-oriented track that requires logic and creativity. Helpful personality traits in this field include an outgoing personality, the ability to communicate clearly and persuasively, a competitive spirit, and sensitivity.