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Drexel University’s LeBow College of Business offers a Bachelor of Science in Business Administration (BSBA) in Marketing, designed to prepare students for a wide range of roles across digital, brand, research, sales, and strategic marketing. With a strong foundation in business and a flexible structure, the program allows students to specialize in areas such as analytics, digital strategy, or product development. Students can choose from three academic pathways: Three Co-op (5 years), One Co-op (4 years), or No Co-op (4 years), all totaling 180 - 186 quarter credits.
The curriculum emphasizes analytical thinking, creativity, and communication, reinforced by practical experience through Drexel’s renowned co-op program and Philadelphia’s active marketing and media ecosystem.
Course overview:
Years 1 & 2: Core business courses in economics, accounting, business law, analytics, and foundational marketing, along with general education in math, civic engagement, and communication.
Years 3 & 4/5: Major courses such as Marketing Insights, Consumer Behavior, and Seminar in Marketing Strategy, alongside electives like Digital Marketing, Brand and Reputation Management, Global Marketing, Customer Analytics, and New Product Development.
Writing-Intensive: Three courses, including two within the marketing major, after freshman year.
Co-op Program:
Up to 18 months of full-time, paid experience in roles at top employers including Comcast, Johnson & Johnson, Vanguard, and leading advertising agencies.
Internships & Projects:
Non-co-op students are supported in securing internships and participating in real-world marketing projects.
Student Engagement:
Marketing and advertising clubs, case competitions, national conferences, and industry speaker events expand learning beyond the classroom.
Graduates succeed in digital marketing, brand management, market research, sales, advertising, and analytics.
Strong foundation for graduate study in MS in Marketing, MBA, or digital/media analytics.
92% of LeBow graduates are employed or in graduate school within one year of graduation.
Career services offer one-on-one coaching, networking events, resume building, mock interviews, and access to Drexel’s employer network.
CO-OP details: At Drexel, cooperative education—or co-op—gives students a unique chance to alternate between classroom learning and full-time, real-world work experience with university-approved employers. Typically, co-op terms last six months, followed by six months of academic study, allowing students to apply what they learn in real time. Drexel offers two co-op pathways: A five-year program with three co-op experiences, A four-year program with one co-op experience Most majors give students the flexibility to choose between the four-year or five-year option, depending on their career goals and interests. Link: https://drexel.edu/scdc/co-op/undergraduateFinancial Aid details: To be considered for financial aid at Drexel, students must submit both the CSS Profile and FAFSA. However, international applicants only need to complete the CSS Profile for need-based aid. Key Deadlines: Early Action / Early Decision: CSS Profile by Nov 15, 2024 | FAFSA by Feb 15, 2025 Regular Decision: Both CSS Profile & FAFSA by Feb 15, 2025 Winter (January) Entry: Both forms due by Oct 8, 2024 For full details, visit: drexel.edu/admissions/financial-aid-affordability/undergradSAT/ACT Update: Drexel is continuing its Test-Optional policy for first-year applicants, giving students the flexibility to decide whether or not to submit standardized test scores. Key Highlights: Choosing not to submit scores will not affect admission chances. Students can indicate their test preference on the Common App or Coalition App. You can change your choice later via the Discover Drexel portal or by contacting your admissions rep. Applying test-optional won’t affect eligibility for merit scholarships or financial aid. If you choose to submit scores, Drexel also follows a Test-Flexible policy—check their website for accepted exams.English Language Proficiency: If English isn’t your first language and you haven’t completed at least 3 full years of instruction in English, you’ll need to submit scores from an approved English proficiency test. This may also apply to permanent residents whose first language isn’t English. Accepted Tests: TOEFL iBT / TOEFL Essentials (Drexel code: 2194) IELTS Duolingo English Test (DET) Pearson PTE Cambridge C1 Advanced / C2 Proficiency. Exemptions apply if: English is your first language You’ve studied in English for 3+ years You scored 600+ on SAT ERW or 27+ on ACT English Drexel reviews your best section scores across all test dates (including TOEFL MyBest™ Scores). If you believe you’re exempt, email: [email protected]School Report, Counselor Recommendation, Final Report & 1 Teacher Evaluation RequiredCommon App personal essay requiredApplicants who select certain first choice majors in the Academics section will be required to complete an additional writing question using the prompt below: "Reflect on your experiences, personal characteristics, and unique traits that have prepared you for the challenges and opportunities associated with your chosen major. How have these things shaped your goals, aspirations, and potential contributions to your field of study?"AACSB-accreditedMarketing analystDigital marketing specialistBrand managerSales managerMarket research analystSEO/SEM strategistSocial media managerAccount executive
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