Enter OTP
The Marketing B.S. will provide students with the essential knowledge in areas of advertising, consumer behavior, sales management, marketing research, and strategy, with an emphasis on the application of ethical principles and an understanding of how the business environment (specifically the influence of political, social, legal, regulatory, environmental, competitive and technological concerns) affects the decisions managers need to make.
Additionally, the program will emphasize spreadsheet and statistical software skills, decision making skills, analysis, evaluation, and effective data visualization.
• Common Application • Official Transcripts • WES Evaluation • SAT / ACT (optional) • Submit Financial Documents • Yearly fees 19,202 (if GPA < 3.0)Academic Progression: MS Marketing, Supply Chain ManagementMarketing managersAdvertising account executivesRetail managersMarketing research analystsBrand managersChief marketing officersSales managers
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East Stroudsburg University of Pennsylvania
