1. Georgetown University McDonough School of Business
  2. Program
  3. Bachelors
  4. B.S Principles of Marketing

B.S Principles of Marketing

4 Years On Campus Bachelors Program

Georgetown University McDonough School of Business

Program Overview

"Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing makes use of the ""marketing mix,"" also known as the four Ps product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available."

Program Key Stats

Rolling


Eligibility Criteria

3.8

Additional Information & Requirements

Online Application

Career Options

  • Brand Acivation Manager
  • Brand Manager
  • Brand Marketing Manager
  • Marketing and Promotions Manager
  • Marketing Consultant
  • Director of Brand Strategy

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