Bachelor of Science in Business Administration - Marketing

4 Years On Campus Bachelors Program

Georgia Institute of Technology

Program Overview

The Bachelor of Science in Business Administration with a focus on Marketing at Georgia Institute of Technology is designed for students who are passionate about understanding consumer behavior and driving business success through innovative marketing strategies. This program combines a solid foundation in business principles with specialized marketing knowledge, making it ideal for those looking to thrive in a dynamic and competitive marketplace.

Curriculum Structure:

In the first year, students are introduced to the fundamentals of business through courses like "Introduction to Business" and "Principles of Marketing." These foundational courses provide a broad understanding of business operations and the role of marketing in driving organizational success.

During the second year, students delve deeper into marketing concepts with courses such as "Consumer Behavior" and "Marketing Research." This year emphasizes the importance of understanding customer needs and the analytical skills required to gather and interpret market data, setting the stage for strategic decision-making.

In the third year, students explore advanced topics in marketing, including "Digital Marketing" and "Brand Management." This phase of the program focuses on the application of marketing theories in real-world scenarios, equipping students with the skills to create effective marketing campaigns and manage brand equity.

In the final year, students engage in capstone projects and specialized electives like "International Marketing" and "Sales Management." This hands-on experience allows students to apply their knowledge in practical settings, preparing them for successful careers in various marketing roles.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management, Marketing Research

Learning Outcomes: Develop strategic marketing plans, analyze consumer behavior, utilize digital marketing tools, and manage brand equity effectively.

Professional Alignment (Accreditation): The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education and relevance in the business field.

Reputation (Employability Rankings): Georgia Tech consistently ranks among the top universities for employability, with graduates highly sought after by employers in various industries, as reflected in QS World University Rankings and other reputable sources.

Experiential Learning (Research, Projects, Internships etc.)

At Georgia Institute of Technology, the Bachelor of Science in Business Administration with a concentration in Marketing offers students a dynamic blend of theoretical knowledge and practical experience. The program emphasizes experiential learning, allowing students to apply what they learn in real-world settings. With access to state-of-the-art facilities and resources, students can hone their skills in various marketing disciplines, preparing them for successful careers in the field.

Here are some key components of the experiential learning opportunities available to Marketing students at Georgia Tech:

- Capstone Projects: Engage in hands-on projects that allow you to work with real companies, solving actual business challenges and developing marketing strategies.
- Internships: Gain valuable work experience through internships with leading companies in Atlanta, a hub for business and innovation.
- Digital Marketing Tools: Utilize industry-standard software such as Google Analytics, HubSpot, and Salesforce to analyze data and create effective marketing campaigns.
- Group Projects: Collaborate with peers on team-based assignments that simulate real-world marketing scenarios, enhancing your teamwork and communication skills.
- Field Trips: Participate in visits to local businesses and marketing agencies, providing insights into the industry and networking opportunities.
- Research Labs: Access dedicated facilities for research and analysis, where you can explore consumer behavior and marketing trends.
- Libraries and Resources: Benefit from extensive library resources, including databases and journals specific to marketing research.
- Institute for Leadership and Social Impact: Engage with initiatives that focus on ethical marketing practices and social responsibility.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Business Administration with a focus on Marketing at Georgia Institute of Technology opens up a world of opportunities. Graduates from this program are well-prepared for dynamic roles in the marketing field, often stepping into positions such as Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. The skills and knowledge gained here not only equip students for immediate employment but also lay a strong foundation for long-term career success:

- University Services: Georgia Tech offers robust career services, including personalized career coaching, resume workshops, and networking events with industry leaders. The Career Center also hosts job fairs specifically tailored for business students, connecting you directly with potential employers.

- Employment Stats and Salary Figures: According to recent data, over 90% of graduates from the Scheller College of Business secure employment within six months of graduation, with starting salaries averaging around $60,000. Many graduates see significant salary growth as they gain experience in the field.

- University–Industry Partnerships: Georgia Tech has established strong partnerships with leading companies such as Coca-Cola, Delta Air Lines, and AT&T. These collaborations provide students with internship opportunities, real-world projects, and insights into industry trends.

- Long-term Accreditation Value: The Scheller College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a distinction held by only 5% of business schools worldwide. This accreditation ensures that your degree holds significant value in the job market.

- Graduation Outcomes: Alumni from the program have gone on to work for top firms and have been recognized for their innovative contributions to the marketing field, showcasing the effectiveness of the education received at Georgia Tech.

Further Academic Progression: After completing your Bachelor of Science in Business Administration - Marketing, you may choose to further your studies by pursuing a Master of Business Administration (MBA) or a specialized master's degree in Marketing or Analytics. Georgia Tech offers a highly regarded MBA program that allows you to deepen your expertise and expand your professional network, enhancing your career prospects even further. Additionally, you could explore certifications in digital marketing or data analytics to stay ahead in this ever-evolving field.