1. Georgia Southern University
  2. Program
  3. Bachelors
  4. BBA Marketing - Emphasis in Fashion Merchandising

BBA Marketing - Emphasis in Fashion Merchandising

3 Years On Campus Bachelors Program

Georgia Southern University

Program Overview

Marketing curriculum involves a comprehensive study of the basic concepts, techniques and tools for developing marketing strategies and marketing programs. Students are prepared to help organizations decide which consumer groups to serve and which products and services to produce, while understanding how to set appropriate levels of promotional effort, pricing and other considerations in generating sales. Our graduates assume positions in the areas of retail management, merchandising, product management, product development, sales force management, advertising and business consulting.

Program Key Stats

$17520 (Annual Fees)



65 %

Eligibility Criteria

2.6
35
80

1139
6
75

Additional Information & Requirements

Complete Admissions Application, Complete the Online Application, official transcript or have a school official email your transcript, Students applying to Georgia Southern University require 2.5+ GPA, Either SAT or ACT test scores, Photocopies are acceptable if they are noted as Certified True Copy and signed by a school official, Submit Proof of English Proficiency: TOEFL: minimum score of 69 IBT, IELTS: minimum score of 6.0, SAT: minimum score of Reading and Writing : 480+, ACT: minimum score of English or Reading: 17+, must provide official documentation of financial resources

Career Options

  • Accountant
  • Risk Analyst
  • Retail Management
  • Digital Marketing Executive
  • Employment Law Adviser
  • Media Assistant

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