1. Houghton College
  2. Program
  3. Bachelors
  4. Integrated Marketing Communication Major

Integrated Marketing Communication Major

4 Years On Campus Bachelors Program

Houghton College

Program Overview

Master the critical communication components of marketing, including advertising, public relations, marketing events, and digital initiatives. Be prepared to assume a role in a marketing or promotions department with the ability to understand, manage, and implement an expected set of professional tasks.

Program Key Stats




Eligibility Criteria

2.9
38
85

1190
6

Additional Information & Requirements

Students that have attended high school outside of the United States and Canada must have your high school transcript(s) evaluated through one of these organizations

Career Options

  • public relations
  • social media
  • audience analytics
  • business development principles
  • and advertising

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