Bachelor of Science in Business with Marketing

4 Years On Campus Bachelors Program

Indiana University Bloomington

Program Overview

The Bachelor of Science in Business with a Marketing major at Indiana University Bloomington is designed for students who are passionate about understanding consumer behavior and driving business success through innovative marketing strategies. This program combines a solid foundation in business principles with specialized marketing knowledge, making it ideal for those looking to thrive in a dynamic and competitive marketplace.

Curriculum Structure

In the first year, students will dive into the fundamentals of business with courses like "Business Foundations" and "Introduction to Marketing." These classes provide a comprehensive overview of key business concepts and introduce students to the essential principles of marketing, setting the stage for more advanced studies.

During the second year, students will deepen their understanding of marketing through courses such as "Consumer Behavior" and "Marketing Research." This year focuses on analyzing consumer needs and preferences, equipping students with the skills to conduct effective market research and develop targeted marketing strategies.

In the third year, students will explore more specialized topics, including "Digital Marketing" and "Brand Management." These courses allow students to engage with current marketing trends and technologies, preparing them to create impactful marketing campaigns and manage brand identities in a digital-first world.

In the final year, students will synthesize their learning through capstone projects and advanced courses like "Strategic Marketing" and "International Marketing." This year emphasizes real-world application, where students will work on comprehensive marketing strategies and gain insights into global marketing practices, ensuring they are ready to enter the workforce with confidence.

Focus Areas: Digital Marketing, Consumer Behavior, Brand Management

Learning Outcomes: Strategic Thinking, Market Analysis, Campaign Development

Professional Alignment (Accreditation): The Kelley School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a hallmark of excellence in business education.

Reputation (Employability Rankings): Indiana University Bloomington consistently ranks highly in employability, with the Kelley School of Business recognized as one of the top business schools globally by QS World University Rankings.

Experiential Learning (Research, Projects, Internships etc.)

At Indiana University Bloomington, the Bachelor of Science in Business with a Marketing concentration offers students a dynamic and engaging learning environment that emphasizes experiential learning. This approach allows students to gain practical skills through hands-on experiences, collaborative projects, and real-world applications. The Kelley School of Business is equipped with state-of-the-art facilities and resources that enhance the learning experience, ensuring that students are well-prepared for their future careers in marketing.

Here are some key aspects of experiential learning in the BS in Business with Marketing program:

- Kelley Living Learning Center: A dedicated space where students can collaborate, study, and engage in marketing-related activities.
- Marketing Lab: A specialized facility where students can work on real marketing projects, utilizing industry-standard tools and software.
- Internship Opportunities: The program encourages internships with leading companies, providing students with invaluable work experience and networking opportunities.
- Group Projects: Students frequently collaborate on team-based projects, simulating real-world marketing challenges and developing teamwork skills.
- Digital Marketing Tools: Access to software like Google Analytics, HubSpot, and other digital marketing platforms to gain hands-on experience in data analysis and campaign management.
- Field Trips: Opportunities to visit local businesses and marketing agencies, allowing students to see marketing strategies in action and learn from industry professionals.
- Research Facilities: Access to the IU Libraries and the Kelley School’s research centers, where students can conduct in-depth research and analysis.
- Kelley Institute for Business Analytics: A center that provides resources and support for students interested in data-driven marketing strategies.

Progression & Future Opportunities

Choosing to pursue a Bachelor of Science in Business with a Marketing concentration at Indiana University Bloomington opens the door to a wealth of career opportunities. Graduates from this program are well-prepared to enter the workforce in various roles, such as Marketing Manager, Brand Strategist, Market Research Analyst, and Digital Marketing Specialist. The skills and knowledge gained here will set you up for success in a dynamic and ever-evolving field:

- Career Services: The university offers robust career services, including resume workshops, interview preparation, and networking events that connect students with industry professionals.
- Employment Statistics: Approximately 90% of graduates secure employment within six months of graduation, with starting salaries averaging around $55,000.
- University–Industry Partnerships: Indiana University has established partnerships with leading companies like Cummins, Eli Lilly, and Salesforce, providing students with internship opportunities and real-world experience.
- Accreditation: The Kelley School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring that your degree holds long-term value in the job market.
- Graduation Outcomes: Alumni from the Kelley School of Business have gone on to work for Fortune 500 companies and have a strong presence in various industries, showcasing the program's effectiveness in preparing students for successful careers.

Further Academic Progression: After completing your BS in Business with a Marketing concentration, you can choose to further your education by pursuing a Master of Business Administration (MBA) or a specialized master's degree in Marketing or Digital Marketing. Indiana University also offers various certificate programs that can enhance your skills and make you even more competitive in the job market. This pathway not only deepens your knowledge but also expands your professional network, setting you up for even greater success in your career.