BBA Marketing

Throughout your Bachelor of Business Administration in Marketing (BBA) degree, you will explore how companies build and manage relationships with their customers through marketing tactics. You will study how consumers make decisions, how companies communicate with the public and how brands that you see every day in stores are established as meaningful symbols. Nearly every industry utilizes marketing in some capacity, so a marketing-focused BBA degree can open many doors. Iona College, our BBA in Marketing offers a wide variety of classes that teach important marketing concepts while also providing a strong business core through our LaPenta School of Business. Our faculty are experts in the field, and they are actively engaged in consumer research in a variety of topics as well as consulting on marketing campaigns across different industries. They freely share that knowledge with their students through fieldwork-based courses, mentorship and student research opportunities.Iona's Marketing (BBA) degree is accredited by the Association to Advance Collegiate Schools of Business (AACSB), an internationally recognized designation awarded to less than five percent of business schools, signifying our commitment to high-quality business education.Through Iona's Marketing major, you will expand your skills with opportunities for career-building activities--including internships--that allow you to tackle real-world challenges in branding, messaging and marketing research. Additionally, you are also able to take advantage of the programs and resources offered by Iona's Hynes Institute for Entrepreneurship & Innovation, which explore the integration of business, design and technology.Within your BBA in Marketing degree, you will study all areas of the field, from research and consumer behavior to strategy, branding and sales. You will learn how marketing is an integral part of every company and is used for products and services from soap to sporting events,Our marketing classes focus on a combination of theory and practice in order to prepare you for a successful career working in this consumer-focused area of business. Exploring both the data-driven and creative aspects of marketing will offer you a well-rounded perspective of this continually innovating field. With our small class sizes, you will find a community of like-minded learners in the classroom who share your passion for marketing and business.As a Marketing major, you will have opportunities to take a variety of elective marketing courses which focus on specific industries such as fashion and sports and on issues such as sustainability and globalization.