BS Marketing

Marketing is a broad, dynamic field with many interesting opportunities for students. The Marketing curriculum gives students the ability to study an area of emphasis within the field, including marketing management, marketing analytics and sales. Study in Marketing covers such areas as consumer behavior, marketing channels, international marketing, retailing, services marketing, business marketing, sports marketing, digital marketing, and marketing strategy. All areas of study provide individuals with excellent opportunities for rapid advancement in professional marketing positions. Dual degree and dual major programs combining marketing with other fields may be arranged by consulting the Department of Marketing.