1. Kent State University
  2. Program
  3. Bachelors
  4. BBA Marketing

BBA Marketing

NA On Campus Bachelors Program

Kent State University

Program Overview

The Bachelor of Business Administration in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). This program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

Program Key Stats

$18376 (Annual cost)



85 %

Eligibility Criteria

2.8
32
80

1055
6
71

Additional Information & Requirements

Cumulative grade point average, Strength of high school college preparatory curriculum, High school transcript

Career Options

  • Marketing management
  • brand management
  • advertising and promotion management
  • personal selling
  • public relations
  • entrepreneur

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