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The Bachelor of Business Administration in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). This program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.
Cumulative grade point average, Strength of high school college preparatory curriculum, High school transcriptMarketing managementbrand managementadvertising and promotion managementpersonal sellingpublic relationsentrepreneur
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Kent State University
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