BA Marketing

3 Years On Campus Bachelors Program

Manhattanville College

Program Overview

Marketing strategically connects businesses to consumers. The American Marketing Association (AMA) defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In addition to preparing the student for a career in the marketing field in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.

Program Key Stats

$39547 (Annual cost)
Rolling


74 %

Eligibility Criteria

2
27
60

1100
6.5
80

Additional Information & Requirements

Career Options

  • Advertising Account Manager
  • Brand Strategist
  • Corporate Sponsorship Manager
  • Digital Marketing Specialists
  • Fundraising Development Associate
  • Market Research Analyst
  • Marketing Manager
  • Media Planner
  • Product Manager
  • Public Relations Strategist
  • Retail Manager
  • Sales Manager
  • Sales Representative
  • Social Media Marketing Specialists
  • Sports Event Planner

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