BS in Marketing

4 Years On Campus Bachelors Program

Marriott School of Business

Program Overview

This degree in Marketing utilizes analytics, creativity, and strategic thinking to create value for a company s targeted customers. Students in the marketing major are trained to identify and understand customers needs and wants and then to satisfy that market demand by designing and selling products and services. Students further learn how to build customer loyalty through strategic innovations, product experiences, promotion, pricing, and distribution. In short, marketing is the study of how companies do business.

Program Key Stats

$25624 ( Annual Fee)



Eligibility Criteria

3.3

Additional Information & Requirements

Career Options

  • Brand Manager
  • Copywriter
  • Marketing Manager

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