BBA Digital Marketing

4 Years On Campus Bachelors Program

Mendoza College of Business

Program Overview

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Program Key Stats

Rolling


Eligibility Criteria

3.5

Additional Information & Requirements

Career Options

  • Digital Marketing Strategist
  • Director of Digital Marketing
  • Director of Web Marketing
  • Internet Marketing Specialist
  • Paid Search manager
  • Director of SEO Operations

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