BBA Marketing

4 Years On Campus Bachelors Program

Mendoza College of Business

Program Overview

The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

Program Key Stats

Rolling


Eligibility Criteria

3.5

Additional Information & Requirements

Career Options

  • Marketing Specialist
  • Marketing and Promotions Manager
  • Marketing Consultant
  • Marketing Coordinator
  • Director of Marketing

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