BA in Marketing

4 Years On Campus Bachelors Program

Michigan State University

Program Overview

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management , marketing strategy and marketing research.

Program Key Stats

$43,502 (Annual cost)
$ 75
Sept Intake : 1st Feb


88 %
No

Eligibility Criteria

3.2
33
82

1215
6.5
80

Additional Information & Requirements

Career Options

  • Advertising Sales Representative
  • Media Buyer
  • Market Research Analyst

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