BS Marketing

4 Years On Campus Bachelors Program

Montana State University

Program Overview

Marketing is the art and science of managing relationships between buyers and sellers. As such, every product, service, and idea that is offered requires marketing. In addition to businesses, marketing technologies are used by non-profit organizations, government agencies, political entities, and other types of organizations. Modern marketing decisions are based on statistical analyses, market tests, and other research techniques.

Program Key Stats




83 %

Eligibility Criteria

2.5
27
60

1120
6
71

Additional Information & Requirements

Career Options

  • Advertising account executive
  • Advertising art director
  • Digital marketer

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