1. New York University
  2. Program
  3. Bachelors
  4. BS in Marketing Analytics

BS in Marketing Analytics

4 Years On Campus Bachelors Program

New York University

Program Overview

The BS in Marketing Analytics provides you with a solid foundation in marketing analytics. You will build your data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value. You also will be introduced to topics and techniques associated with data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Throughout the program, you will have opportunities to practice professional communication, presentation, and writing skills that will serve you well in workplace and academic situations.

Program Key Stats

$56730 (Annual cost)



32 %

Eligibility Criteria

3.6
37
85

1440
7.5
100

Additional Information & Requirements

Common Application, Official score reports, Official transcripts, Common Application Mid Year Report with updated transcript, Audition or Portfolio, Test scores: SAT, ACT, IELTS, TOEFL

Career Options

  • Advertising
  • Promotions
  • and Marketing Managers
  • Cost Estimators
  • Economists
  • Mathematicians
  • Operations Research Analysts
  • Public Relations Specialists
  • Statisticians
  • Survey Researchers

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