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The BS in Marketing Analytics provides you with a solid foundation in marketing analytics. You will build your data analysis skills and learn how to interpret and communicate the resulting insights to maximize their strategic value. You also will be introduced to topics and techniques associated with data warehousing and data mining, CRM, data visualization, web analytics, social media marketing and analytics, and marketing analytics. Throughout the program, you will have opportunities to practice professional communication, presentation, and writing skills that will serve you well in workplace and academic situations.
Common Application, Official score reports, Official transcripts, Common Application Mid Year Report with updated transcript, Audition or Portfolio, Test scores: SAT, ACT, IELTS, TOEFL US universities use a holistic admissions review. Beyond grades and standardized test scores, they weigh the strength of your overall profile to understand who you are as a student and a person.
Profile Assessment: Business-related applicants are assessed on academic performance, quantitative preparation, communication, initiative and evidence of engagement with organisations or economic issues. Mathematics is particularly important for Finance, Economics, Business Analytics and other quantitative programs. Entrepreneurship, business competitions, investment or economics clubs, internships, case studies, market research and community projects may strengthen the profile.Advanced Placement(AP) Guidance: AP availability depends on the student's school. Relevant APs can strengthen an application and may earn university credit, but are not compulsory unless the university or programme explicitly requires them.Extracurricular activities: Estimated contribution: 20–30%. NYU values initiative, independence, creative engagement and involvement with diverse communities. Activities may include business projects, arts, media, service, research, technology or community initiatives. Relevance can vary significantly across NYU’s undergraduate schools.Essays & recommendations: Personal essays and teacher/counselor recommendations give context to your achievements and help demonstrate fit with the program.AdvertisingPromotionsand Marketing ManagersCost EstimatorsEconomistsMathematiciansOperations Research AnalystsPublic Relations SpecialistsStatisticiansSurvey Researchers
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New York University
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