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Think about the most impressive marketing campaign you’ve ever seen. It might have come from brands like Nike, Apple or Coca-Cola. These brands have achieved greatness with the help of a strong marketing strategy. This is what you'll study — the science of consumers, product and communication to build strong, successful brands.
The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.
Application Completed High School Examination Official Transcripts GPA 3.0 out of (4.0 scale) IB Diploma : 26 TOEFL iBT: 70 OR IELTS 6.0 overall SAT / ACT (optional) Personal Statement Essay
Salesadvertisingretailingbrand managementlogistics managementmarket researchpurchasing management and more
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Oregon State University
