BBA in Marketing

4 Years On Campus Bachelors Program

Our Lady of the Lake University

Program Overview

The Bachelor of Business Administration with a Marketing concentration gives students the foundation to excel in a variety of industries. The program is designed to prepare students to enter and/or enhance their market knowledge to become successful managers, designers, consultants and entrepreneurs in advertising, brand management, market research, sales, and public relations in nonprofit organizations, for-profit companies and higher education institutions. The degree emphasizes international global and interdisciplinary factors affecting successful marketing techniques, planning and campaigning.

Program Key Stats

$37916 (Annual Cost)



68.8 %

Eligibility Criteria

2.5

6.5
550

Additional Information & Requirements

Career Options

  • Account manager
  • Advertising manager
  • Brand manager
  • Copywriter

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