1. Radford University
  2. Program
  3. Bachelors
  4. BBA in Marketing

BBA in Marketing

4 Years On Campus Bachelors Program

Radford University

Program Overview

The major in marketing is concerned with principles and methods used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer. Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.

Program Key Stats

$23624 (Annual Cost)



90 %

Eligibility Criteria

2.3

6.5
550

Additional Information & Requirements

Transcripts from the previously attended schools, High school transcripts, English language profeciency test scores (minimum score of 68 for TOEFL and 5.5 for IELTS), SAT and ACT test scores

Career Options

  • Account manager
  • Advertising manager
  • Brand manager
  • Copywriter

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